I
Publisher
Instagram, Inc.
8 apps indexed on Rev.now
8
Total apps
3
iOS
5
Android
4
Categories
Brand revenue ✓
Meta Platforms reports about
$165B/year
Developer Playbook
Auto-generated portfolio analysis based on the 8 indexed apps.
- Category specialist. 50% of Instagram, Inc.'s portfolio sits in Social. Single-vertical strategy - they go deep, not wide.
- Android-leaning. 5 Android vs 3 iOS - bigger reach, lower-ARPU markets.
- Portfolio at scale. 8 live apps - this isn't a one-product team. Expect a shared codebase / SDK / monetization playbook reused across launches.
- Brand-level revenue: $165B/year. Sourced from SEC 10-K FY2024 (2024). Per-app revenue here is just one slice of the total business.
