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Edits: Video Editor icon

Edits: Video Editor App Store Revenue Estimate

Instagram, Inc. · Photo & Video

Make videos you’re proud to share with Edits, the new video creation app from Instagram. Edits is a free video editor that makes it easy for creators to turn their ideas into videos, right on their phone. It has all the tools you need to …

App Store ★ 4.8 Free 🔨 Clone 30
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Edits: Video Editor icon
Edits: Video Editor earns about
$0/month
range $0 – $0 · $0/year
Live data · refreshed every hour
Per Day
$0
$0 – $0
Per Week
$0
$0 – $0
Per Month
$0
$0 – $0
Per Year
$0
$0 – $0
Lifetime
$0
$0 – $0
Brand revenue ✓ Verified filing

Meta Platforms - full brand revenue

Annual brand revenue (2024)
$165B/year
Social Media & Advertising · SEC 10-K FY2024
App Store / Play Store share
1%
≈ $0/year of in-app revenue
Off-store revenue (everything else)
$165B/year
99% of total brand revenue

Meta Platforms earns about $165B/year across the whole brand.

Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
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A specific clone-and-improve plan for Edits: Video Editor

Auto-generated from this app's real revenue ($0/month · $0/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

0/100
Opportunity
Marginal - only if you have a real angle
30/100
Cloneability
Hard (3-6 months - significant infrastructure or content needed)
$0
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • the proven core flow that drove these download numbers

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature
  • onboarding flow
  • IAP unlock or one-time purchase
  • settings + share

💰 Pricing recommendation

Edits: Video Editor is free with ads. Consider a free trial → $4.99/mo or $29.99/yr subscription model - much higher ARPU than ads.

🔡 App Store title ideas

  • Pro: AI-Powered Photo & Video
  • Smart : Photo & Video Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Edits: Video Editor for 30 days - here's what I'd do differently"
  • "Why Edits: Video Editor costs $9.99/mo when ours costs $5.99"
  • "The photo & video app Edits: Video Editor won't tell you these 3 things"

Monetization

No App Store revenue (monetizes off-store)
Revenue mix (estimated)
  • Ads / branded ~100%
Paying users (est.)
~$1.70 ARPU
Per-MAU revenue from category benchmark ($0.40–$3.00/mo)
In-App Purchases
No in-app purchases
Free app, likely ad-supported.

App Details

Pulled from the App Store
Current Version
428.0
Released
Apr 22, 2025
Last Updated
May 4, 2026
File Size
238.1 MB
Required OS
16.3
Content Rating
4+
Category
Photo & Video
Price
Free
Currency
USD
Languages
Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, NB, Polish, Portuguese, Romanian, Russian, Chinese, Slovak, Spanish, Swedish, TL, Thai, Chinese, Turkish, Ukrainian
Developer
Instagram, Inc.

What's new in v428.0

We’re working fast to regularly update Edits and we’ve introduced some new features. Download the latest version of the app to try them.
• Improved overall stability and performance

Fun Numbers - share these

$0
every second
$0
every minute
$0
every hour
$0
every day

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Estimated Installs
5.7M
estimated from 51,476 ratings
Active Users (MAU est.)
1.8M
31.7% of installs · PHOTO_AND_VIDEO category benchmark
Rating
4.77 ★
51K reviews
Monetization
No App Store revenue (monetizes off-store)

Rating Distribution

5★
47K
4★
2K
3★
906
2★
558
1★
2K

Compare Edits: Video Editor or explore similar apps

Photo & Video · App Store · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Edits: Video Editor

How much money does Edits: Video Editor make on the App Store?
Edits: Video Editor has an estimated App Store revenue of $0 per month (~$0 per year, $0 per day) with a likely range of $0 to $0. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Edits: Video Editor get?
Apple does not publish exact App Store download counts. Using public ratings (51K reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 5.7M total iOS downloads for Edits: Video Editor - and roughly 1.8M monthly active users on iPhone and iPad.
Is Edits: Video Editor a top grossing iOS app and what is its App Store rank?
Edits: Video Editor is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Edits: Video Editor compares to other highest-grossing iPhone and iPad apps.
How is Edits: Video Editor App Store revenue estimated?
Rev.now estimates Edits: Video Editor App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Photo & Video category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Edits: Video Editor offer on iOS?
Edits: Video Editor currently shows no in-app purchases or subscription pricing on the public App Store listing. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Edits: Video Editor App Store revenue with another iOS app?
Yes. Use the free compare tool to compare Edits: Video Editor side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Edits: Video Editor?
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Edits: Video Editor. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.