App Valuation Calculator

Estimate mobile app value using revenue, downloads, monetization model, retention, profit margin and market signals.

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Estimate App Worth

Estimate App Worth is part of the upcoming Rev.now marketplace for buying and selling mobile apps with revenue transparency.

Revenue Multiple

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Downloads and Retention

Downloads and Retention is part of the upcoming Rev.now marketplace for buying and selling mobile apps with revenue transparency.

Subscription Revenue

Subscription Revenue is part of the upcoming Rev.now marketplace for buying and selling mobile apps with revenue transparency.

Marketplace Signals

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FAQ

What is App Valuation Calculator? v
App Valuation Calculator helps you explore app valuation calculator using estimated revenue (MRR, ARR, lifetime), download estimates, monthly active users, paying-user share, subscription revenue, in-app purchase earnings, ad revenue and grossing-rank signals from public App Store and Google Play data.
How does Rev.now estimate app valuation calculator? v
Rev.now combines free public app store data - App Store grossing rank, Google Play install ranges, ratings, reviews, scraped subscription pricing, in-app purchase tiers, monetization model and category ARPU benchmarks - to produce directional revenue estimates net of the 15-30% Apple/Google store cut.
Are these revenue numbers exact? v
No. The numbers are directional estimates within roughly 2-3× of actual money earned for popular apps. Rev.now does not claim exact private Apple App Store Connect or Google Play Console data, payouts, refunds or ad fill rate.
Can I compare apps side by side by revenue, IAP and subscriptions? v
Yes. The free compare tool puts any two apps side by side - estimated monthly revenue, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model - across the App Store and Google Play.
Is Rev.now free to use? v
Yes. Rev.now is 100% free with no sign-up, no API key, no credit card and no paywall for the app revenue checker, in-app purchase and subscription analysis, leaderboards and compare tool.