← Check another app
REV.NOW
Affirm: Buy now, pay over time earns about
$0/month
range $0 – $0 · $0/year
Live data · refreshed every hour
Per Day
$0
$0 – $0
Per Week
$0
$0 – $0
Per Month
$0
$0 – $0
Per Year
$0
$0 – $0
Lifetime
$0
$0 – $0
Brand revenue
✓ Verified filing
Affirm - full brand revenue
Annual brand revenue (2024)
$2.3B/year
App Store / Play Store share
1%
≈ $0/year of in-app revenue
Off-store revenue (everything else)
$2.3B/year
99% of total brand revenue
Affirm earns about $2.3B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Affirm: Buy now, pay over time
Auto-generated from this app's real revenue ($0/month · $0/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
0/100
Opportunity
35/100
Cloneability
$0
Revenue / install
✓ Features to copy
- the proven core flow that drove these download numbers
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature
- onboarding flow
- IAP unlock or one-time purchase
- settings + share
💰 Pricing recommendation
Affirm: Buy now, pay over time is free with ads. Consider a free trial → $4.99/mo or $29.99/yr subscription model - much higher ARPU than ads.
🔡 App Store title ideas
Pro: AI-Powered ShoppingSmart : Shopping Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Affirm: Buy now, pay over time for 30 days - here's what I'd do differently"
- "Why Affirm: Buy now, pay over time costs $9.99/mo when ours costs $5.99"
- "The shopping app Affirm: Buy now, pay over time won't tell you these 3 things"
Monetization
No App Store revenue (monetizes off-store)Revenue mix (estimated)
- Ads / branded ~100%
Paying users (est.)
Per-MAU revenue from category benchmark ($0.30–$3.00/mo)
In-App Purchases
No in-app purchases
Free app, likely ad-supported.
App Details
Pulled from Google Play- Current Version
- 4.58.3
- Released
- Jun 20, 2016
- Last Updated
- May 7, 2026
- Required OS
- 7.0
- Content Rating
- Everyone
- Category
- Shopping
- Price
- Free
- Currency
- USD
- Developer
- Affirm, Inc
What's new in v4.58.3
Miscellaneous fixes and improvements
Fun Numbers - share these
$0
every second
$0
every minute
$0
every hour
$0
every day
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Total Installs
17.1M
Reported: 10,000,000+
Active Users (MAU est.)
940K
5.5% of installs · SHOPPING category benchmark · cumulative-install decay × 0.3
Rating
4.81 ★
222K reviews
Monetization
No App Store revenue (monetizes off-store)
Rating Distribution
5★
510K
4★
33K
3★
4K
2★
3K
1★
15K
Compare Affirm: Buy now, pay over time or explore similar apps
Shopping · Google Play · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About Affirm: Buy now, pay over time
How much money does Affirm: Buy now, pay over time make on Google Play? ⌄
Affirm: Buy now, pay over time has an estimated Play Store revenue of $0 per month (~$0 per year, $0 per day) with a likely range of $0 to $0. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Affirm: Buy now, pay over time get? ⌄
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Affirm: Buy now, pay over time reports 10,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 17.1M total downloads and 940K monthly active users on Android.
Is Affirm: Buy now, pay over time a top grossing Android app and what is its Play Store rank? ⌄
Affirm: Buy now, pay over time is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Affirm: Buy now, pay over time Play Store revenue estimated? ⌄
Rev.now estimates Affirm: Buy now, pay over time Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges (shown on the Play listing when available), ad monetization (eCPM × impressions × MAU) and the Shopping category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Affirm: Buy now, pay over time offer on Android? ⌄
Affirm: Buy now, pay over time currently shows no in-app purchases or subscription pricing on the public Google Play listing. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Affirm: Buy now, pay over time Play Store revenue with another Android app? ⌄
Yes. Use the free compare tool to compare Affirm: Buy now, pay over time side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Affirm: Buy now, pay over time? ⌄
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Affirm: Buy now, pay over time. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.
