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Calm - Sleep, Meditate, Relax earns about
$2.35M/month
range $1.29M – $3.41M · $28.20M/year
Live data · refreshed every hour
Per Day
$78.3K
$43.1K – $113.6K
Per Week
$548.4K
$301.6K – $795.2K
Per Month
$2.35M
$1.29M – $3.41M
Per Year
$28.20M
$15.51M – $40.90M
Lifetime
$70.51M
$38.78M – $102.24M
Brand revenue
≈ Estimated
Calm - full brand revenue
Annual brand revenue (2024)
$150M/year
App Store / Play Store share
19%
≈ $28M/year of in-app revenue
Off-store revenue (everything else)
$122M/year
81% of total brand revenue
Calm earns about $150M/year as a brand.
The app stores are one channel. The full brand pulls in revenue across web subscriptions, ad sales, enterprise contracts and other distribution outside iOS and Android.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Calm - Sleep, Meditate, Relax
Auto-generated from this app's real revenue ($2.35M/month · $28.20M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
59/100
Opportunity
75/100
Cloneability
$1
Revenue / install
✓ Features to copy
- subscription paywall (~$19.90/mo) - proven monetization
- in-app purchase tier ladder for upsells
- audio content + free-trial → annual upsell
⚡ Improve / fix
- subscription is $19.90/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- audio content library
- background-play support
- daily reminders
- free trial → annual upsell
💰 Pricing recommendation
Calm - Sleep, Meditate, Relax charges ~$19.90/mo. Competitive entry: $11.94/mo or annual at $72/year (50% off annual is the standard hook).
🔡 App Store title ideas
Pro: AI-Powered Health & FitnessSmart : Health & Fitness Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Calm - Sleep, Meditate, Relax for 30 days - here's what I'd do differently"
- "Why Calm - Sleep, Meditate, Relax costs $19.90/mo when ours costs $11.94"
- "The health & fitness app Calm - Sleep, Meditate, Relax won't tell you these 3 things"
Monetization
Subscription (~$19.90/mo, wellness)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
69.4M installs · 5.2% active · 2.4% pay
Profile: Wellness
In-App Purchases
- Sub Subscription tier $0.99/month
- Sub Subscription tier $399.99/month
Subscription tiers parsed from store description.
App Details
Pulled from Google Play- Released
- Jul 30, 2014
- Last Updated
- May 7, 2026
- Required OS
- 8.0
- Content Rating
- Everyone
- Category
- Health & Fitness
- Price
- Free
- Currency
- USD
- Developer
- Calm.com, Inc.
What's new
Thanks for using Calm, the #1 app to help you sleep more, stress less and live mindfully with a range of science-backed content and activities for daily mental health support.
This update contains multiple bug fixes and performance improvements.
Now take a deep breath and open the app to see what new daily meditations, Sleep Stories, soundscapes, music, breathing exercises, and more are waiting for you.
Fun Numbers - share these
$1
every second
$54
every minute
$3.3K
every hour
$78.3K
every day
- ☕ Buys 16K $5 coffees every day
- 👨💻 Pays for 157 senior engineer salaries per year
- 🚗 Earns enough for 672 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 6 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Total Installs
69.4M
Reported: 50,000,000+
Active Users (MAU est.)
3.6M
5.2% of installs · wellness profile benchmark · cumulative-install decay × 0.3
Rating
4.46 ★
64K reviews
Monetization
Subscription (~$19.90/mo, wellness)
IAP: $0.99 - $399.99 per item
Rating Distribution
5★
468K
4★
61K
3★
23K
2★
12K
1★
46K
Compare Calm - Sleep, Meditate, Relax or explore similar apps
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Frequently Asked About Calm - Sleep, Meditate, Relax
How much money does Calm - Sleep, Meditate, Relax make on Google Play? ⌄
Calm - Sleep, Meditate, Relax has an estimated Play Store revenue of $2.35M per month (~$28.20M per year, $78.3K per day) with a likely range of $1.29M to $3.41M. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Calm - Sleep, Meditate, Relax get? ⌄
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Calm - Sleep, Meditate, Relax reports 50,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 69.4M total downloads and 3.6M monthly active users on Android.
Is Calm - Sleep, Meditate, Relax a top grossing Android app and what is its Play Store rank? ⌄
Calm - Sleep, Meditate, Relax is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Calm - Sleep, Meditate, Relax Play Store revenue estimated? ⌄
Rev.now estimates Calm - Sleep, Meditate, Relax Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.99 - $399.99 per item), ad monetization (eCPM × impressions × MAU) and the Health & Fitness category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Calm - Sleep, Meditate, Relax offer on Android? ⌄
Calm - Sleep, Meditate, Relax offers in-app purchases ($0.99 - $399.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Calm - Sleep, Meditate, Relax Play Store revenue with another Android app? ⌄
Yes. Use the free compare tool to compare Calm - Sleep, Meditate, Relax side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Calm - Sleep, Meditate, Relax? ⌄
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Calm - Sleep, Meditate, Relax. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.
