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REV.NOW
Candy Crush Saga earns about
$284.2K/month
range $156.3K – $412.1K · $3.41M/year
Live data · refreshed every hour
Per Day
$9.5K
$5.2K – $13.7K
Per Week
$66.3K
$36.5K – $96.2K
Per Month
$284.2K
$156.3K – $412.1K
Per Year
$3.41M
$1.88M – $4.95M
Lifetime
$8.53M
$4.69M – $12.36M
Brand revenue
✓ Verified filing
King (Activision) - full brand revenue
Annual brand revenue (2024)
$8.8B/year
App Store / Play Store share
1%
≈ $3M/year of in-app revenue
Off-store revenue (everything else)
$8.8B/year
99% of total brand revenue
King (Activision) earns about $8.8B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Candy Crush Saga
Auto-generated from this app's real revenue ($284.2K/month · $3.41M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
47/100
Opportunity
60/100
Cloneability
$0
Revenue / install
✓ Features to copy
- subscription paywall (~$12.19/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $12.19/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Candy Crush Saga is at $12.19/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered CasualSmart : Casual Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Candy Crush Saga for 30 days - here's what I'd do differently"
- "Why Candy Crush Saga costs $12.19/mo when ours costs $7.31"
- "The casual app Candy Crush Saga won't tell you these 3 things"
Monetization
Free casual game · ad-supported (~$0.04/MAU)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
2.2B installs · 0.7% active · 0.1% pay
In-App Purchases
- Sub Subscription tier $0.99/month
- Sub Subscription tier $149.99/month
Subscription tiers parsed from store description.
App Details
Pulled from Google Play- Current Version
- 1.327.0.1
- Released
- Nov 15, 2012
- Last Updated
- Apr 30, 2026
- Required OS
- 6.0
- Content Rating
- Everyone
- Category
- Casual
- Price
- Free
- Currency
- USD
- Developer
- King
What's new in v1.327.0.1
We hope you’re having fun playing Candy Crush Saga! We update the game every week so don't forget to download the latest version to get all the sweet new features and levels!
New to the game? Don’t be shy, join the fun!
Coming back after a break? About time!
Let’s play!
Fun Numbers - share these
$0
every second
$7
every minute
$395
every hour
$9.5K
every day
- ☕ Buys 2K $5 coffees every day
- 👨💻 Pays for 19 senior engineer salaries per year
- 🚗 Earns enough for 81 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 46 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Total Installs
2.2B
Reported: 1,000,000,000+
Active Users (MAU est.)
15.7M
0.7% of installs · default benchmark · cumulative-install decay × 0.06
Rating
4.63 ★
2.1M reviews
Monetization
Free casual game · ad-supported (~$0.04/MAU)
IAP: $0.99 - $149.99 per item
Rating Distribution
5★
30.2M
4★
5.5M
3★
1.7M
2★
464K
1★
1.1M
Compare Candy Crush Saga or explore similar apps
Casual · Google Play · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About Candy Crush Saga
How much money does Candy Crush Saga make on Google Play? ⌄
Candy Crush Saga has an estimated Play Store revenue of $284.2K per month (~$3.41M per year, $9.5K per day) with a likely range of $156.3K to $412.1K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Candy Crush Saga get? ⌄
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Candy Crush Saga reports 1,000,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 2.2B total downloads and 15.7M monthly active users on Android.
Is Candy Crush Saga a top grossing Android app and what is its Play Store rank? ⌄
Candy Crush Saga is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Candy Crush Saga Play Store revenue estimated? ⌄
Rev.now estimates Candy Crush Saga Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.99 - $149.99 per item), ad monetization (eCPM × impressions × MAU) and the Casual category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Candy Crush Saga offer on Android? ⌄
Candy Crush Saga offers in-app purchases ($0.99 - $149.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Candy Crush Saga Play Store revenue with another Android app? ⌄
Yes. Use the free compare tool to compare Candy Crush Saga side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Candy Crush Saga? ⌄
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Candy Crush Saga. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.
