K
Publisher
King
8 apps indexed on Rev.now
8
Total apps
6
iOS
2
Android
2
Categories
Brand revenue ✓
King (Activision) reports about
$8.8B/year
Developer Playbook
Auto-generated portfolio analysis based on the 8 indexed apps.
- Category specialist. 75% of King's portfolio sits in Games. Single-vertical strategy - they go deep, not wide.
- iOS-leaning. 6 iOS vs 2 Android (3.0× more iOS). Aligns with iOS's higher per-user ARPU.
- Portfolio at scale. 8 live apps - this isn't a one-product team. Expect a shared codebase / SDK / monetization playbook reused across launches.
- Brand-level revenue: $8.8B/year. Sourced from Microsoft 10-K disclosure (2024). Per-app revenue here is just one slice of the total business.
