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REV.NOW
Candy Crush Saga earns about
$35.38M/month
range $19.46M – $51.30M · $424.53M/year
Live data · refreshed every hour
Per Day
$1.18M
$648.6K – $1.71M
Per Week
$8.25M
$4.54M – $11.97M
Per Month
$35.38M
$19.46M – $51.30M
Per Year
$424.53M
$233.49M – $615.57M
Lifetime
$1.06B
$583.73M – $1.54B
Brand revenue
✓ Verified filing
King (Activision) - full brand revenue
Annual brand revenue (2024)
$8.8B/year
App Store / Play Store share
5%
≈ $425M/year of in-app revenue
Off-store revenue (everything else)
$8.3B/year
95% of total brand revenue
King (Activision) earns about $8.8B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Candy Crush Saga
Auto-generated from this app's real revenue ($35.38M/month · $424.53M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
65/100
Cloneability
$2
Revenue / install
✓ Features to copy
- subscription paywall (~$26.03/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $26.03/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Candy Crush Saga charges ~$26.03/mo. Competitive entry: $15.62/mo or annual at $94/year (50% off annual is the standard hook).
🔡 App Store title ideas
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📺 TikTok / ad hook angles
- "I tried Candy Crush Saga for 30 days - here's what I'd do differently"
- "Why Candy Crush Saga costs $26.03/mo when ours costs $15.62"
- "The games app Candy Crush Saga won't tell you these 3 things"
Monetization
Subscription (~$26.03/mo) · calibrated by US grossing rank #11Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
664.6M installs · 20% active · 0.7% pay
In-App Purchases 8
- Weeklyest. Small offer $5.99 /week ~$26.03/mo
- Weeklyest. Offer of 50 Gold Bars $7.99 /week ~$34.72/mo
- One-timeest. Extra Moves $0.99 one-time
- One-timeest. Extra Lives $0.99 one-time
- One-timeest. 10x Gold Bars package $0.99 one-time
- One-timeest. Offer of 10 Gold Bars $1.99 one-time
- One-timeest. Lollipop Hammer $1.99 one-time
- One-timeest. Extra small offer $2.99 one-time
8 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 1.327.0.1
- Released
- Nov 14, 2012
- Last Updated
- May 6, 2026
- File Size
- 313.6 MB
- Required OS
- 15.0.0
- Content Rating
- 12+
- Category
- Games
- Price
- Free
- Currency
- USD
- Languages
- Arabic, Catalan, Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, NB, Polish, Portuguese, Romanian, Russian, Chinese, Slovak, Spanish, Swedish, Thai, Chinese, Turkish, Vietnamese
- Developer
- King
What's new in v1.327.0.1
We hope you’re having fun playing Candy Crush Saga!
We update the game every week with sweet new features, exciting levels, and important bug fixes to keep everything running smoothly.
Don't forget to download the latest version for the best experience!
New to the game? Don’t be shy, join the fun!
Fun Numbers - share these
$14
every second
$819
every minute
$49.1K
every hour
$1.18M
every day
- ☕ Buys 236K $5 coffees every day
- 👨💻 Pays for 2K senior engineer salaries per year
- 🚗 Earns enough for 10K Tesla Model 3s annually
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
664.6M
estimated from 3,909,296 ratings
Active Users (MAU est.)
132.9M
20% of installs · GAMES category benchmark
US Grossing Rank
#11
Live from App Store top-grossing chart
Monetization
Subscription (~$26.03/mo) · calibrated by US grossing rank #11
Rating Distribution
5★
3.2M
4★
435K
3★
136K
2★
44K
1★
77K
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Frequently Asked About Candy Crush Saga
How much money does Candy Crush Saga make on the App Store? ⌄
Candy Crush Saga has an estimated App Store revenue of $35.38M per month (~$424.53M per year, $1.18M per day) with a likely range of $19.46M to $51.30M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Candy Crush Saga get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (3.9M reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 664.6M total iOS downloads for Candy Crush Saga - and roughly 132.9M monthly active users on iPhone and iPad.
Is Candy Crush Saga a top grossing iOS app and what is its App Store rank? ⌄
Candy Crush Saga is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Candy Crush Saga compares to other highest-grossing iPhone and iPad apps.
How is Candy Crush Saga App Store revenue estimated? ⌄
Rev.now estimates Candy Crush Saga App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Games category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Candy Crush Saga offer on iOS? ⌄
Candy Crush Saga offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Candy Crush Saga App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Candy Crush Saga side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Candy Crush Saga? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Candy Crush Saga. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
