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REV.NOW
CapCut - Video Editor earns about
$4.22M/month
range $2.32M – $6.13M · $50.70M/year
Live data · refreshed every hour
Per Day
$140.8K
$77.5K – $204.2K
Per Week
$985.7K
$542.2K – $1.43M
Per Month
$4.22M
$2.32M – $6.13M
Per Year
$50.70M
$27.88M – $73.51M
Lifetime
$126.74M
$69.71M – $183.77M
Brand revenue
📰 Reported
ByteDance - full brand revenue
Annual brand revenue (2024)
$158B/year
App Store / Play Store share
1%
≈ $51M/year of in-app revenue
Off-store revenue (everything else)
$158B/year
99% of total brand revenue
ByteDance earns about $158B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for CapCut - Video Editor
Auto-generated from this app's real revenue ($4.22M/month · $50.70M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
73/100
Opportunity
65/100
Cloneability
$0
Revenue / install
✓ Features to copy
- subscription paywall (~$17.57/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- ★ rating only 3.5 - read /intelligence/reviews/android/capcut-video-editor/ to mine the top complaints
- subscription is $17.57/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
CapCut - Video Editor charges ~$17.57/mo. Competitive entry: $10.54/mo or annual at $63/year (50% off annual is the standard hook).
🔡 App Store title ideas
Pro: AI-Powered Video Players & EditorsSmart : Video Players & Editors Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried CapCut - Video Editor for 30 days - here's what I'd do differently"
- "Why CapCut - Video Editor costs $17.57/mo when ours costs $10.54"
- "The video players & editors app CapCut - Video Editor won't tell you these 3 things"
Monetization
Subscription (~$17.57/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
1.8B installs · 0.6% active · 1.6% pay
In-App Purchases
- Sub Subscription tier $0.49/month
- Sub Subscription tier $629.99/month
Subscription tiers parsed from store description.
App Details
Pulled from Google Play- Current Version
- 17.6.0
- Released
- Apr 10, 2020
- Last Updated
- May 7, 2026
- Required OS
- 6.0
- Content Rating
- Teen
- Category
- Video Players & Editors
- Price
- Free
- Currency
- USD
- Developer
- Bytedance Pte. Ltd.
What's new in v17.6.0
"- Fixed some known issues - improved the trimming experience.
We thank you for supporting CapCut and look forward to creating beautiful moments together."
Fun Numbers - share these
$2
every second
$98
every minute
$5.9K
every hour
$140.8K
every day
- ☕ Buys 28K $5 coffees every day
- 👨💻 Pays for 282 senior engineer salaries per year
- 🚗 Earns enough for 1K Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 3 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Total Installs
1.8B
Reported: 1,000,000,000+
Active Users (MAU est.)
11.0M
0.6% of installs · default benchmark · cumulative-install decay × 0.06
Rating
3.52 ★
120K reviews
Monetization
Subscription (~$17.57/mo)
IAP: $0.49 - $629.99 per item
Rating Distribution
5★
6.8M
4★
914K
3★
751K
2★
659K
1★
3.6M
Compare CapCut - Video Editor or explore similar apps
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Frequently Asked About CapCut - Video Editor
How much money does CapCut - Video Editor make on Google Play? ⌄
CapCut - Video Editor has an estimated Play Store revenue of $4.22M per month (~$50.70M per year, $140.8K per day) with a likely range of $2.32M to $6.13M. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does CapCut - Video Editor get? ⌄
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). CapCut - Video Editor reports 1,000,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 1.8B total downloads and 11.0M monthly active users on Android.
Is CapCut - Video Editor a top grossing Android app and what is its Play Store rank? ⌄
CapCut - Video Editor is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is CapCut - Video Editor Play Store revenue estimated? ⌄
Rev.now estimates CapCut - Video Editor Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.49 - $629.99 per item), ad monetization (eCPM × impressions × MAU) and the Video Players & Editors category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does CapCut - Video Editor offer on Android? ⌄
CapCut - Video Editor offers in-app purchases ($0.49 - $629.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare CapCut - Video Editor Play Store revenue with another Android app? ⌄
Yes. Use the free compare tool to compare CapCut - Video Editor side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for CapCut - Video Editor? ⌄
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for CapCut - Video Editor. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.
