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Carousell: Sell and Buy icon

Carousell: Sell and Buy Play Store Revenue Estimate

Carousell · Shopping

Carousell is the leading community marketplace in Singapore, Hong Kong, Taiwan, Malaysia, the Philippines, and Indonesia. Millions of people use Carousell to declutter and sell to earn money, or find great deals and trusted services. From f…

Google Play ★ 4.1 Free IAP 🎯 Opportunity 57 🔨 Clone 30
REV.NOW
Carousell: Sell and Buy icon
Carousell: Sell and Buy earns about
$538.9K/month
range $296.4K – $781.3K · $6.47M/year
Live data · refreshed every hour
Per Day
$18.0K
$9.9K – $26.0K
Per Week
$125.7K
$69.2K – $182.3K
Per Month
$538.9K
$296.4K – $781.3K
Per Year
$6.47M
$3.56M – $9.38M
Lifetime
$16.17M
$8.89M – $23.44M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Carousell: Sell and Buy

Auto-generated from this app's real revenue ($538.9K/month · $6.47M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

57/100
Opportunity
Decent target
30/100
Cloneability
Hard (3-6 months - significant infrastructure or content needed)
$1
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$20.87/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $20.87/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Carousell: Sell and Buy charges ~$20.87/mo. Competitive entry: $12.52/mo or annual at $75/year (50% off annual is the standard hook).

🔡 App Store title ideas

  • Pro: AI-Powered Shopping
  • Smart : Shopping Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Carousell: Sell and Buy for 30 days - here's what I'd do differently"
  • "Why Carousell: Sell and Buy costs $20.87/mo when ours costs $12.52"
  • "The shopping app Carousell: Sell and Buy won't tell you these 3 things"

Monetization

Subscription (~$20.87/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
19K
24.3M installs · 5.2% active · 1.5% pay
In-App Purchases
  • Sub Subscription tier $0.99/month
  • Sub Subscription tier $439.99/month
Subscription tiers parsed from store description.

App Details

Pulled from Google Play
Current Version
2.453.8
Released
Jan 15, 2013
Last Updated
May 8, 2026
Required OS
8.0
Content Rating
Teen
Category
Shopping
Price
Free
Currency
USD
Developer
Carousell

What's new in v2.453.8

Every week, we polish the app to help you buy, sell (or give for free!) better. This update includes bug fixes and performance improvements. Update your Carousell app to enjoy the latest improvements our engineers have been working hard on.
Love Carousell? Rate and share us with your family and friends, so we can keep growing our community. Happy Carouselling!

Fun Numbers - share these

$0
every second
$12
every minute
$748
every hour
$18.0K
every day
  • ☕ Buys 4K $5 coffees every day
  • 👨‍💻 Pays for 36 senior engineer salaries per year
  • 🚗 Earns enough for 154 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 24 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
24.3M
Reported: 10,000,000+
Active Users (MAU est.)
1.3M
5.2% of installs · SHOPPING category benchmark · cumulative-install decay × 0.3
Rating
4.11 ★
2K reviews
Monetization
Subscription (~$20.87/mo)
IAP: $0.99 - $439.99 per item

Rating Distribution

5★
258K
4★
36K
3★
12K
2★
3K
1★
66K

Compare Carousell: Sell and Buy or explore similar apps

Shopping · Google Play · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Carousell: Sell and Buy

How much money does Carousell: Sell and Buy make on Google Play?
Carousell: Sell and Buy has an estimated Play Store revenue of $538.9K per month (~$6.47M per year, $18.0K per day) with a likely range of $296.4K to $781.3K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Carousell: Sell and Buy get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Carousell: Sell and Buy reports 10,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 24.3M total downloads and 1.3M monthly active users on Android.
Is Carousell: Sell and Buy a top grossing Android app and what is its Play Store rank?
Carousell: Sell and Buy is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Carousell: Sell and Buy Play Store revenue estimated?
Rev.now estimates Carousell: Sell and Buy Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.99 - $439.99 per item), ad monetization (eCPM × impressions × MAU) and the Shopping category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Carousell: Sell and Buy offer on Android?
Carousell: Sell and Buy offers in-app purchases ($0.99 - $439.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Carousell: Sell and Buy Play Store revenue with another Android app?
Yes. Use the free compare tool to compare Carousell: Sell and Buy side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Carousell: Sell and Buy?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Carousell: Sell and Buy. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.