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Dashlane Password Manager Play Store Revenue Estimate

Dashlane · Productivity

Dashlane is more than just a password manager. It’s automated protection that stays on guard, so you don't have to. Dashlane actively monitors for password leaks and scams so you can browse with total confidence. Whether you’re at home or o…

Google Play ★ 4.5 Free IAP 🎯 Opportunity 48 🔨 Clone 45
REV.NOW
Dashlane Password Manager icon
Dashlane Password Manager earns about
$304.6K/month
range $167.5K – $441.6K · $3.65M/year
Live data · refreshed every hour
Per Day
$10.2K
$5.6K – $14.7K
Per Week
$71.1K
$39.1K – $103.0K
Per Month
$304.6K
$167.5K – $441.6K
Per Year
$3.65M
$2.01M – $5.30M
Lifetime
$9.14M
$5.03M – $13.25M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Dashlane Password Manager

Auto-generated from this app's real revenue ($304.6K/month · $3.65M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

48/100
Opportunity
Decent target
45/100
Cloneability
Hard (3-6 months - significant infrastructure or content needed)
$1
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$26.09/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $26.09/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Dashlane Password Manager charges ~$26.09/mo. Competitive entry: $15.65/mo or annual at $94/year (50% off annual is the standard hook).

🔡 App Store title ideas

  • Pro: AI-Powered Productivity
  • Smart : Productivity Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Dashlane Password Manager for 30 days - here's what I'd do differently"
  • "Why Dashlane Password Manager costs $26.09/mo when ours costs $15.65"
  • "The productivity app Dashlane Password Manager won't tell you these 3 things"

Monetization

Subscription (~$26.09/mo, security)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
8K
7.0M installs · 4.9% active · 2.4% pay
Profile: Security
In-App Purchases
  • Sub Subscription tier $3.49/month
  • Sub Subscription tier $194.99/month
Subscription tiers parsed from store description.

App Details

Pulled from Google Play
Current Version
6.2618.0
Released
Aug 23, 2012
Last Updated
May 4, 2026
Required OS
10
Content Rating
Everyone
Category
Productivity
Price
Free
Currency
USD
Developer
Dashlane

What's new in v6.2618.0

Thanks for using Dashlane! Each new version includes bug fixes and stability improvements to deliver you the best Dashlane experience. We’ll also update you regularly about new feature releases and improvements.

Fun Numbers - share these

$0
every second
$7
every minute
$423
every hour
$10.2K
every day
  • ☕ Buys 2K $5 coffees every day
  • 👨‍💻 Pays for 20 senior engineer salaries per year
  • 🚗 Earns enough for 87 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 43 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
7.0M
Reported: 5,000,000+
Active Users (MAU est.)
344K
4.9% of installs · security profile benchmark · cumulative-install decay × 0.5
Rating
4.49 ★
20K reviews
Monetization
Subscription (~$26.09/mo, security)
IAP: $3.49 - $194.99 per item

Rating Distribution

5★
183K
4★
28K
3★
8K
2★
5K
1★
15K

Compare Dashlane Password Manager or explore similar apps

Productivity · Google Play · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Dashlane Password Manager

How much money does Dashlane Password Manager make on Google Play?
Dashlane Password Manager has an estimated Play Store revenue of $304.6K per month (~$3.65M per year, $10.2K per day) with a likely range of $167.5K to $441.6K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Dashlane Password Manager get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Dashlane Password Manager reports 5,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 7.0M total downloads and 344K monthly active users on Android.
Is Dashlane Password Manager a top grossing Android app and what is its Play Store rank?
Dashlane Password Manager is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Dashlane Password Manager Play Store revenue estimated?
Rev.now estimates Dashlane Password Manager Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($3.49 - $194.99 per item), ad monetization (eCPM × impressions × MAU) and the Productivity category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Dashlane Password Manager offer on Android?
Dashlane Password Manager offers in-app purchases ($3.49 - $194.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Dashlane Password Manager Play Store revenue with another Android app?
Yes. Use the free compare tool to compare Dashlane Password Manager side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Dashlane Password Manager?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Dashlane Password Manager. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.