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Day One Diary: Daily Journal icon

Day One Diary: Daily Journal Play Store Revenue Estimate

Automattic, Inc · Lifestyle

With over 15 million downloads and over 300,000 5-star ratings globally, Day One has reinvented journaling, letting you record your life as you live it. Securely save audio, video, photos, notes, and more wherever you are, whenever you want…

Google Play ★ 4.7 Free IAP 🎯 Opportunity 26 🔨 Clone 40
REV.NOW
Day One Diary: Daily Journal icon
Day One Diary: Daily Journal earns about
$27.4K/month
range $15.1K – $39.7K · $328.7K/year
Live data · refreshed every hour
Per Day
$913
$502 – $1.3K
Per Week
$6.4K
$3.5K – $9.3K
Per Month
$27.4K
$15.1K – $39.7K
Per Year
$328.7K
$180.8K – $476.6K
Lifetime
$821.7K
$452.0K – $1.19M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Day One Diary: Daily Journal

Auto-generated from this app's real revenue ($27.4K/month · $328.7K/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

26/100
Opportunity
Marginal - only if you have a real angle
40/100
Cloneability
Hard (3-6 months - significant infrastructure or content needed)
$0
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$17.29/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $17.29/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Day One Diary: Daily Journal charges ~$17.29/mo. Competitive entry: $10.37/mo or annual at $62/year (50% off annual is the standard hook).

🔡 App Store title ideas

  • Pro: AI-Powered Lifestyle
  • Smart : Lifestyle Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Day One Diary: Daily Journal for 30 days - here's what I'd do differently"
  • "Why Day One Diary: Daily Journal costs $17.29/mo when ours costs $10.37"
  • "The lifestyle app Day One Diary: Daily Journal won't tell you these 3 things"

Monetization

Subscription (~$17.29/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
1K
1.7M installs · 5.9% active · 1.1% pay
In-App Purchases
  • Sub Subscription tier $2.99/month
  • Sub Subscription tier $99.99/month
Subscription tiers parsed from store description.

App Details

Pulled from Google Play
Current Version
2026.9
Released
Nov 17, 2017
Last Updated
May 8, 2026
Required OS
9
Content Rating
Everyone
Category
Lifestyle
Price
Free
Currency
USD
Developer
Automattic, Inc

What's new in v2026.9

Improvements
- Allow switching Google Drive accounts after a failed key import
Fixes
- Fix sync status showing 'not signed in' after sign-out and sign-in
- Fix audio title reusing stale text across edits
- Fix editor toolbar staying visible after keyboard dismissal

Fun Numbers - share these

$0
every second
$1
every minute
$38
every hour
$913
every day
  • ☕ Buys 183 $5 coffees every day
  • 👨‍💻 Pays for 2 senior engineer salaries per year
  • 🚗 Earns enough for 8 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 473 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
1.7M
Reported: 1,000,000+
Active Users (MAU est.)
101K
5.9% of installs · default benchmark · cumulative-install decay × 0.5
Rating
4.66 ★
2K reviews
Monetization
Subscription (~$17.29/mo)
IAP: $2.99 - $99.99 per item

Rating Distribution

5★
21K
4★
3K
3★
554
2★
467
1★
891

Compare Day One Diary: Daily Journal or explore similar apps

Lifestyle · Google Play · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Day One Diary: Daily Journal

How much money does Day One Diary: Daily Journal make on Google Play?
Day One Diary: Daily Journal has an estimated Play Store revenue of $27.4K per month (~$328.7K per year, $913 per day) with a likely range of $15.1K to $39.7K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Day One Diary: Daily Journal get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Day One Diary: Daily Journal reports 1,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 1.7M total downloads and 101K monthly active users on Android.
Is Day One Diary: Daily Journal a top grossing Android app and what is its Play Store rank?
Day One Diary: Daily Journal is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Day One Diary: Daily Journal Play Store revenue estimated?
Rev.now estimates Day One Diary: Daily Journal Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($2.99 - $99.99 per item), ad monetization (eCPM × impressions × MAU) and the Lifestyle category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Day One Diary: Daily Journal offer on Android?
Day One Diary: Daily Journal offers in-app purchases ($2.99 - $99.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Day One Diary: Daily Journal Play Store revenue with another Android app?
Yes. Use the free compare tool to compare Day One Diary: Daily Journal side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Day One Diary: Daily Journal?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Day One Diary: Daily Journal. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.