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REV.NOW
Duolingo: Language Lessons earns about
$9.16M/month
range $5.04M – $13.28M · $109.92M/year
Live data · refreshed every hour
Per Day
$305.3K
$167.9K – $442.7K
Per Week
$2.14M
$1.18M – $3.10M
Per Month
$9.16M
$5.04M – $13.28M
Per Year
$109.92M
$60.46M – $159.39M
Lifetime
$274.81M
$151.14M – $398.47M
Brand revenue
✓ Verified filing
Duolingo - full brand revenue
Annual brand revenue (2024)
$748M/year
App Store / Play Store share
15%
≈ $110M/year of in-app revenue
Off-store revenue (everything else)
$638M/year
85% of total brand revenue
Duolingo earns about $748M/year as a brand.
The app stores are one channel. The full brand pulls in revenue across web subscriptions, ad sales, enterprise contracts and other distribution outside iOS and Android.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Duolingo: Language Lessons
Auto-generated from this app's real revenue ($9.16M/month · $109.92M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
30/100
Cloneability
$0
Revenue / install
✓ Features to copy
- subscription paywall (~$15.41/mo) - proven monetization
- in-app purchase tier ladder for upsells
- streaks + daily reminders for retention
⚡ Improve / fix
- subscription is $15.41/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- lesson content (curated)
- streak tracker
- XP/level system
- audio playback
- subscription paywall
💰 Pricing recommendation
Duolingo: Language Lessons charges ~$15.41/mo. Competitive entry: $9.25/mo or annual at $55/year (50% off annual is the standard hook).
🔡 App Store title ideas
Pro: AI-Powered EducationSmart : Education Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Duolingo: Language Lessons for 30 days - here's what I'd do differently"
- "Why Duolingo: Language Lessons costs $15.41/mo when ours costs $9.25"
- "The education app Duolingo: Language Lessons won't tell you these 3 things"
Monetization
Subscription (~$15.41/mo, language)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
905.6M installs · 3.5% active · 1.4% pay
Profile: Language
In-App Purchases
- Sub Subscription tier $0.99/month
- Sub Subscription tier $239.99/month
Subscription tiers parsed from store description.
App Details
Pulled from Google Play- Released
- May 29, 2013
- Last Updated
- May 4, 2026
- Content Rating
- Everyone
- Category
- Education
- Price
- Free
- Currency
- USD
- Developer
- Duolingo
What's new
Our mascot owl, Duo, is trading in his usual diet of mice for bugs this week. Yup, we’re squashing those pesky bugs to make the experience better for all of you.
For more Duolingo news, contests and product releases, follow us on Facebook, Twitter, and Instagram @duolingo.
Fun Numbers - share these
$4
every second
$212
every minute
$12.7K
every hour
$305.3K
every day
- ☕ Buys 61K $5 coffees every day
- 👨💻 Pays for 611 senior engineer salaries per year
- 🚗 Earns enough for 3K Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 1 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Total Installs
905.6M
Reported: 500,000,000+
Active Users (MAU est.)
31.7M
3.5% of installs · language profile benchmark · cumulative-install decay × 0.14
Rating
4.72 ★
940K reviews
Monetization
Subscription (~$15.41/mo, language)
IAP: $0.99 - $239.99 per item
Rating Distribution
5★
37.1M
4★
5.6M
3★
1.0M
2★
372K
1★
930K
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Frequently Asked About Duolingo: Language Lessons
How much money does Duolingo: Language Lessons make on Google Play? ⌄
Duolingo: Language Lessons has an estimated Play Store revenue of $9.16M per month (~$109.92M per year, $305.3K per day) with a likely range of $5.04M to $13.28M. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Duolingo: Language Lessons get? ⌄
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Duolingo: Language Lessons reports 500,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 905.6M total downloads and 31.7M monthly active users on Android.
Is Duolingo: Language Lessons a top grossing Android app and what is its Play Store rank? ⌄
Duolingo: Language Lessons is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Duolingo: Language Lessons Play Store revenue estimated? ⌄
Rev.now estimates Duolingo: Language Lessons Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.99 - $239.99 per item), ad monetization (eCPM × impressions × MAU) and the Education category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Duolingo: Language Lessons offer on Android? ⌄
Duolingo: Language Lessons offers in-app purchases ($0.99 - $239.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Duolingo: Language Lessons Play Store revenue with another Android app? ⌄
Yes. Use the free compare tool to compare Duolingo: Language Lessons side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Duolingo: Language Lessons? ⌄
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Duolingo: Language Lessons. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.
