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REV.NOW
ELSA Speak: English Learning earns about
$1.53M/month
range $842.3K – $2.22M · $18.38M/year
Live data · refreshed every hour
Per Day
$51.0K
$28.1K – $74.0K
Per Week
$357.4K
$196.5K – $518.2K
Per Month
$1.53M
$842.3K – $2.22M
Per Year
$18.38M
$10.11M – $26.65M
Lifetime
$45.95M
$25.27M – $66.62M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for ELSA Speak: English Learning
Auto-generated from this app's real revenue ($1.53M/month · $18.38M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
59/100
Opportunity
65/100
Cloneability
$1
Revenue / install
✓ Features to copy
- subscription paywall (~$29.01/mo) - proven monetization
- in-app purchase tier ladder for upsells
- streaks + daily reminders for retention
⚡ Improve / fix
- subscription is $29.01/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- lesson content (curated)
- streak tracker
- XP/level system
- audio playback
- subscription paywall
💰 Pricing recommendation
ELSA Speak: English Learning charges ~$29.01/mo. Competitive entry: $17.41/mo or annual at $104/year (50% off annual is the standard hook).
🔡 App Store title ideas
Pro: AI-Powered EducationSmart : Education Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried ELSA Speak: English Learning for 30 days - here's what I'd do differently"
- "Why ELSA Speak: English Learning costs $29.01/mo when ours costs $17.41"
- "The education app ELSA Speak: English Learning won't tell you these 3 things"
Monetization
Subscription (~$29.01/mo, language)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
41.9M installs · 7.5% active · 1.2% pay
Profile: Language
In-App Purchases
- Sub Subscription tier $0.99/month
- Sub Subscription tier $849.99/month
Subscription tiers parsed from store description.
App Details
Pulled from Google Play- Current Version
- 9.0.8
- Released
- Feb 1, 2016
- Last Updated
- May 7, 2026
- Required OS
- 7.0
- Content Rating
- Everyone
- Category
- Education
- Price
- Free
- Currency
- USD
- Developer
- ELSA Speak
What's new in v9.0.8
Better Onboarding - Set your daily learning goal during setup and enjoy a smoother first-time experience.
Bug Fixes - Fixed missing names for guest users, button display on small screens, lesson history scores, study set updates, and various paywall display issues.
Fun Numbers - share these
$1
every second
$35
every minute
$2.1K
every hour
$51.0K
every day
- ☕ Buys 10K $5 coffees every day
- 👨💻 Pays for 102 senior engineer salaries per year
- 🚗 Earns enough for 438 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 8 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Total Installs
41.9M
Reported: 10,000,000+
Active Users (MAU est.)
3.1M
7.5% of installs · language profile benchmark · cumulative-install decay × 0.3
Rating
4.57 ★
4K reviews
Monetization
Subscription (~$29.01/mo, language)
IAP: $0.99 - $849.99 per item
Rating Distribution
5★
763K
4★
116K
3★
38K
2★
18K
1★
42K
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Frequently Asked About ELSA Speak: English Learning
How much money does ELSA Speak: English Learning make on Google Play? ⌄
ELSA Speak: English Learning has an estimated Play Store revenue of $1.53M per month (~$18.38M per year, $51.0K per day) with a likely range of $842.3K to $2.22M. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does ELSA Speak: English Learning get? ⌄
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). ELSA Speak: English Learning reports 10,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 41.9M total downloads and 3.1M monthly active users on Android.
Is ELSA Speak: English Learning a top grossing Android app and what is its Play Store rank? ⌄
ELSA Speak: English Learning is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is ELSA Speak: English Learning Play Store revenue estimated? ⌄
Rev.now estimates ELSA Speak: English Learning Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.99 - $849.99 per item), ad monetization (eCPM × impressions × MAU) and the Education category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does ELSA Speak: English Learning offer on Android? ⌄
ELSA Speak: English Learning offers in-app purchases ($0.99 - $849.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare ELSA Speak: English Learning Play Store revenue with another Android app? ⌄
Yes. Use the free compare tool to compare ELSA Speak: English Learning side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for ELSA Speak: English Learning? ⌄
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for ELSA Speak: English Learning. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.
