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REV.NOW
ESET Mobile Security Antivirus earns about
$502.6K/month
range $276.4K – $728.7K · $6.03M/year
Live data · refreshed every hour
Per Day
$16.8K
$9.2K – $24.3K
Per Week
$117.3K
$64.5K – $170.0K
Per Month
$502.6K
$276.4K – $728.7K
Per Year
$6.03M
$3.32M – $8.74M
Lifetime
$15.08M
$8.29M – $21.86M
Brand revenue
📰 Reported
ESET - full brand revenue
Annual brand revenue (2018)
$485M/year
App Store / Play Store share
1%
≈ $6M/year of in-app revenue
Off-store revenue (everything else)
$479M/year
99% of total brand revenue
ESET earns about $485M/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for ESET Mobile Security Antivirus
Auto-generated from this app's real revenue ($502.6K/month · $6.03M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
47/100
Opportunity
50/100
Cloneability
$0
Revenue / install
✓ Features to copy
- subscription paywall (~$12.21/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $12.21/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
ESET Mobile Security Antivirus is at $12.21/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered ToolsSmart : Tools Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried ESET Mobile Security Antivirus for 30 days - here's what I'd do differently"
- "Why ESET Mobile Security Antivirus costs $12.21/mo when ours costs $7.32"
- "The tools app ESET Mobile Security Antivirus won't tell you these 3 things"
Monetization
Subscription (~$12.21/mo, security)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
40.6M installs · 3% active · 2.4% pay
Profile: Security
In-App Purchases
- Sub Subscription tier $1.49/month
- Sub Subscription tier $99.99/month
Subscription tiers parsed from store description.
App Details
Pulled from Google Play- Current Version
- 11.2.7.0
- Released
- Aug 5, 2013
- Last Updated
- Mar 31, 2026
- Required OS
- 9
- Content Rating
- Everyone
- Category
- Tools
- Price
- Free
- Currency
- USD
- Developer
- ESET
What's new in v11.2.7.0
- Performance and stability improvements
Fun Numbers - share these
$0
every second
$12
every minute
$698
every hour
$16.8K
every day
- ☕ Buys 3K $5 coffees every day
- 👨💻 Pays for 34 senior engineer salaries per year
- 🚗 Earns enough for 144 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 26 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Total Installs
40.6M
Reported: 10,000,000+
Active Users (MAU est.)
1.2M
3% of installs · security profile benchmark · cumulative-install decay × 0.3
Rating
4.73 ★
22K reviews
Monetization
Subscription (~$12.21/mo, security)
IAP: $1.49 - $99.99 per item
Rating Distribution
5★
916K
4★
63K
3★
21K
2★
11K
1★
37K
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Frequently Asked About ESET Mobile Security Antivirus
How much money does ESET Mobile Security Antivirus make on Google Play? ⌄
ESET Mobile Security Antivirus has an estimated Play Store revenue of $502.6K per month (~$6.03M per year, $16.8K per day) with a likely range of $276.4K to $728.7K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does ESET Mobile Security Antivirus get? ⌄
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). ESET Mobile Security Antivirus reports 10,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 40.6M total downloads and 1.2M monthly active users on Android.
Is ESET Mobile Security Antivirus a top grossing Android app and what is its Play Store rank? ⌄
ESET Mobile Security Antivirus is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is ESET Mobile Security Antivirus Play Store revenue estimated? ⌄
Rev.now estimates ESET Mobile Security Antivirus Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($1.49 - $99.99 per item), ad monetization (eCPM × impressions × MAU) and the Tools category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does ESET Mobile Security Antivirus offer on Android? ⌄
ESET Mobile Security Antivirus offers in-app purchases ($1.49 - $99.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare ESET Mobile Security Antivirus Play Store revenue with another Android app? ⌄
Yes. Use the free compare tool to compare ESET Mobile Security Antivirus side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for ESET Mobile Security Antivirus? ⌄
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for ESET Mobile Security Antivirus. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.
