
HelloFresh - full brand revenue
HelloFresh earns about $7.6B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
A specific clone-and-improve plan for EveryPlate: Cooking Simplified
Auto-generated from this app's real revenue ($0/month · $0/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
✓ Features to copy
- the proven core flow that drove these download numbers
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature
- onboarding flow
- IAP unlock or one-time purchase
- settings + share
💰 Pricing recommendation
EveryPlate: Cooking Simplified is free with ads. Consider a free trial → $4.99/mo or $29.99/yr subscription model - much higher ARPU than ads.
🔡 App Store title ideas
Pro: AI-Powered Food & DrinkSmart : Food & Drink Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried EveryPlate: Cooking Simplified for 30 days - here's what I'd do differently"
- "Why EveryPlate: Cooking Simplified costs $9.99/mo when ours costs $5.99"
- "The food & drink app EveryPlate: Cooking Simplified won't tell you these 3 things"
Monetization
No App Store revenue (monetizes off-store)- Ads / branded ~100%
App Details
Pulled from Google Play- Current Version
- 26.19
- Released
- Sep 16, 2019
- Last Updated
- May 5, 2026
- Required OS
- 10
- Content Rating
- Everyone
- Category
- Food & Drink
- Price
- Free
- Currency
- USD
- Developer
- HelloFresh SE
Fun Numbers - share these
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Rating Distribution
Compare EveryPlate: Cooking Simplified or explore similar apps
Food & Drink · Google Play · pick a head-to-head or jump to a leaderboard.