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REV.NOW
Experian® earns about
$2.03M/month
range $1.12M – $2.95M · $24.42M/year
Live data · refreshed every hour
Per Day
$67.8K
$37.3K – $98.3K
Per Week
$474.7K
$261.1K – $688.4K
Per Month
$2.03M
$1.12M – $2.95M
Per Year
$24.42M
$13.43M – $35.40M
Lifetime
$61.04M
$33.57M – $88.51M
Brand revenue
📰 Reported
Experian - full brand revenue
Annual brand revenue (2025)
$7.5B/year
App Store / Play Store share
1%
≈ $24M/year of in-app revenue
Off-store revenue (everything else)
$7.5B/year
99% of total brand revenue
Experian earns about $7.5B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Experian®
Auto-generated from this app's real revenue ($2.03M/month · $24.42M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
0/100
Cloneability
$3
Revenue / install
✓ Features to copy
- subscription paywall (~$52.58/mo) - proven monetization
⚡ Improve / fix
- subscription is $52.58/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Experian® charges ~$52.58/mo. Competitive entry: $31.55/mo or annual at $189/year (50% off annual is the standard hook).
🔡 App Store title ideas
Pro: AI-Powered FinanceSmart : Finance Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Experian® for 30 days - here's what I'd do differently"
- "Why Experian® costs $52.58/mo when ours costs $31.55"
- "The finance app Experian® won't tell you these 3 things"
Monetization
Subscription (~$52.58/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
20.5M installs · 12.8% active · 1.1% pay
In-App Purchases
- Sub Subscription tier $52.58/month
Subscription tiers parsed from store description.
App Details
Pulled from Google Play- Current Version
- 4.2.17
- Released
- May 12, 2016
- Last Updated
- Apr 11, 2026
- Required OS
- 8.0
- Content Rating
- Everyone
- Category
- Finance
- Price
- Free
- Currency
- USD
- Developer
- Experian
What's new in v4.2.17
Find out if you're overpaying on auto insurance. We shop and compare quotes for you from over 40 top insurers. And NOW you can get notified when rates in your area drop with ongoing rate monitoring! Experian will actively monitor rates in our network to make sure you’re always getting our best deal.
Fun Numbers - share these
$1
every second
$47
every minute
$2.8K
every hour
$67.8K
every day
- ☕ Buys 14K $5 coffees every day
- 👨💻 Pays for 136 senior engineer salaries per year
- 🚗 Earns enough for 581 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 6 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Total Installs
20.5M
Reported: 10,000,000+
Active Users (MAU est.)
2.6M
12.8% of installs · FINANCE category benchmark · cumulative-install decay × 0.3
Rating
4.71 ★
203K reviews
Monetization
Subscription (~$52.58/mo)
Rating Distribution
5★
583K
4★
88K
3★
11K
2★
4K
1★
20K
Compare Experian® or explore similar apps
Finance · Google Play · pick a head-to-head or jump to a leaderboard.
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Frequently Asked About Experian®
How much money does Experian® make on Google Play? ⌄
Experian® has an estimated Play Store revenue of $2.03M per month (~$24.42M per year, $67.8K per day) with a likely range of $1.12M to $2.95M. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Experian® get? ⌄
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Experian® reports 10,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 20.5M total downloads and 2.6M monthly active users on Android.
Is Experian® a top grossing Android app and what is its Play Store rank? ⌄
Experian® is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Experian® Play Store revenue estimated? ⌄
Rev.now estimates Experian® Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges (shown on the Play listing when available), ad monetization (eCPM × impressions × MAU) and the Finance category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Experian® offer on Android? ⌄
Experian® currently shows no in-app purchases or subscription pricing on the public Google Play listing. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Experian® Play Store revenue with another Android app? ⌄
Yes. Use the free compare tool to compare Experian® side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Experian®? ⌄
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Experian®. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.
