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REV.NOW
Facebook Lite earns about
$21.31M/month
range $11.72M – $30.91M · $255.77M/year
Live data · refreshed every hour
Per Day
$710.5K
$390.8K – $1.03M
Per Week
$4.97M
$2.74M – $7.21M
Per Month
$21.31M
$11.72M – $30.91M
Per Year
$255.77M
$140.67M – $370.87M
Lifetime
$639.43M
$351.69M – $927.17M
Brand revenue
✓ Verified filing
Meta Platforms - full brand revenue
Annual brand revenue (2024)
$165B/year
App Store / Play Store share
1%
≈ $256M/year of in-app revenue
Off-store revenue (everything else)
$164B/year
99% of total brand revenue
Meta Platforms earns about $165B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Facebook Lite
Auto-generated from this app's real revenue ($21.31M/month · $255.77M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
59/100
Opportunity
0/100
Cloneability
$0
Revenue / install
✓ Features to copy
- subscription paywall (~$7.22/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Facebook Lite is at $7.22/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered SocialSmart : Social Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Facebook Lite for 30 days - here's what I'd do differently"
- "Why Facebook Lite costs $7.22/mo when ours costs $4.33"
- "The social app Facebook Lite won't tell you these 3 things"
Monetization
Subscription (~$7.22/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
4.1B installs · 2.6% active · 2.0% pay
In-App Purchases
- Sub Subscription tier $0.29/month
- Sub Subscription tier $179.99/month
Subscription tiers parsed from store description.
App Details
Pulled from Google Play- Released
- Mar 15, 2018
- Last Updated
- May 5, 2026
- Content Rating
- Teen
- Category
- Social
- Price
- Free
- Currency
- USD
- Developer
- Meta Platforms, Inc.
Fun Numbers - share these
$8
every second
$493
every minute
$29.6K
every hour
$710.5K
every day
- ☕ Buys 142K $5 coffees every day
- 👨💻 Pays for 1K senior engineer salaries per year
- 🚗 Earns enough for 6K Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 1 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Total Installs
4.1B
Reported: 1,000,000,000+
Active Users (MAU est.)
106.2M
2.6% of installs · SOCIAL category benchmark · cumulative-install decay × 0.06
Rating
4.53 ★
135K reviews
Monetization
Subscription (~$7.22/mo)
IAP: $0.29 - $179.99 per item
Rating Distribution
5★
29.0M
4★
3.2M
3★
1.5M
2★
767K
1★
2.2M
Compare Facebook Lite or explore similar apps
Social · Google Play · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About Facebook Lite
How much money does Facebook Lite make on Google Play? ⌄
Facebook Lite has an estimated Play Store revenue of $21.31M per month (~$255.77M per year, $710.5K per day) with a likely range of $11.72M to $30.91M. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Facebook Lite get? ⌄
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Facebook Lite reports 1,000,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 4.1B total downloads and 106.2M monthly active users on Android.
Is Facebook Lite a top grossing Android app and what is its Play Store rank? ⌄
Facebook Lite is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Facebook Lite Play Store revenue estimated? ⌄
Rev.now estimates Facebook Lite Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.29 - $179.99 per item), ad monetization (eCPM × impressions × MAU) and the Social category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Facebook Lite offer on Android? ⌄
Facebook Lite offers in-app purchases ($0.29 - $179.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Facebook Lite Play Store revenue with another Android app? ⌄
Yes. Use the free compare tool to compare Facebook Lite side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Facebook Lite? ⌄
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Facebook Lite. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.
