Facebook vs Facebook Lite
Meta Platforms, Inc.
App Store
$2.64M/mo
~$31.63M/yr · 1.5B installs
VS
Facebook Lite
Meta Platforms, Inc.
Google Play
$21.56M/mo
~$258.70M/yr · 4.1B installs
Revenue winner
Facebook Lite wins
+718% vs other
Installs winner
Facebook Lite wins
+178% vs other
MAU winner
Facebook Lite wins
+229% vs other
Rating winner
Facebook wins
+0% vs other
Why Facebook Lite is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Facebook Lite earns roughly 8× more per month than Facebook - $21.56M vs $2.64M.
- Premium pricing. Facebook Lite charges $7.22/mo vs Facebook's $2.49/mo - higher ARPU per converted user.
- Bigger install base. Facebook Lite has ~4.1B lifetime installs vs Facebook's ~1.5B - 2.8× the funnel top.
→ Find more apps with this revenue gap · Full Facebook Lite report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Facebook
vs
Facebook Lite
Monthly revenue (est.)?
$2.64M
▶
$21.56M
Annual revenue (est.)
$31.63M
▶
$258.70M
Lifetime installs (est.)
1.5B
▶
4.1B
Monthly active users (est.)?
32.7M
▶
107.5M
App Store rating
4.52★
◀
4.52★
Total ratings
27.0M
▶
37.6M
US grossing rank
-
=
-
Cheapest monthly sub
$2.49
▶
$7.22
IAP tiers detected
9 tiers
◀
0 tiers
- Category
- Social Networking
- Price
- Free
- Released
- Feb 5, 2019
- Last updated
- Jun 25, 2026
- File size
- 461.2 MB
- Content rating
- 12+
- Version
- 567.0.0
- Languages
- Arabic, Croatian, Czech, Danish, Dutch, English +26 more
- Category
- Social
- Price
- Free
- Released
- Mar 15, 2018
- Last updated
- Jun 30, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
Facebook trajectory
Facebook Lite trajectory
FAQ
Which makes more money, Facebook or Facebook Lite? v
Facebook Lite earns about $21.56M per month, while Facebook earns about $2.64M. That is a 8.2× revenue gap (~$18.92M more per month for Facebook Lite). Annual revenue: Facebook ≈ $31.63M/year, Facebook Lite ≈ $258.70M/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Facebook or Facebook Lite? v
Facebook Lite leads with about 4.1B estimated downloads vs 1.5B for Facebook - a 2.8× gap. Facebook's App Store downloads are estimated from 27.0M ratings × the standard 1:75 ratio. Facebook Lite reports 1,000,000,000+ installs on Google Play.
Are Facebook and Facebook Lite in the same App Store category on each store and competing for the same money? v
No - Facebook is in Social Networking and Facebook Lite is in Social. They share screen-time attention but earn money in different niches: Facebook from social networking monetization patterns, Facebook Lite from social.
What in-app purchases and subscription pricing do Facebook and Facebook Lite offer? v
Facebook: IAP range 9 tiers detected. Facebook Lite: IAP range $0.29 - $179.99 per item. Facebook runs a "Subscription (~$2.49/mo)" monetization model; Facebook Lite runs "Subscription (~$7.22/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Facebook or Facebook Lite? v
Facebook edges ahead with ★ 4.5 vs ★ 4.5 (gap of 0.0 stars). Rating volume: Facebook 27.0M ratings, Facebook Lite 137K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Facebook vs Facebook Lite revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $2.64M for Facebook and $21.56M for Facebook Lite are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Social Networking / Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Facebook or Facebook Lite to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.