Facebook Lite vs Instagram
Facebook Lite
Meta Platforms, Inc.
Google Play
$21.53M/mo
~$258.35M/yr · 4.1B installs
VS
Instagram
Google Play
$37.90M/mo
~$454.85M/yr · 7.5B installs
Revenue winner
Instagram wins
+76% vs other
Installs winner
Instagram wins
+83% vs other
MAU winner
Instagram wins
+76% vs other
Rating winner
Facebook Lite wins
+13% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 2× more per month than Facebook Lite - $37.90M vs $21.53M.
- Aggressive pricing. Instagram undercuts at $1.38/mo vs $7.22/mo - converts a higher % of free users.
- Bigger install base. Instagram has ~7.5B lifetime installs vs Facebook Lite's ~4.1B - 1.8× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Facebook Lite
vs
Instagram
Monthly revenue (est.)?
$21.53M
▶
$37.90M
Annual revenue (est.)
$258.35M
▶
$454.85M
Lifetime installs (est.)
4.1B
▶
7.5B
Monthly active users (est.)?
107.3M
▶
188.7M
App Store rating
4.52★
◀
4.00★
Total ratings
37.5M
▶
168.2M
US grossing rank
-
=
-
Cheapest monthly sub
$7.22
◀
$1.38
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Social
- Price
- Free
- Released
- Mar 15, 2018
- Last updated
- Jun 24, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
- Category
- Social
- Price
- Free
- Released
- Apr 3, 2012
- Last updated
- Jun 23, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
Facebook Lite trajectory
Instagram trajectory
FAQ
Which makes more money, Facebook Lite or Instagram? v
Instagram earns about $37.90M per month, while Facebook Lite earns about $21.53M. That is a 1.8× revenue gap (~$16.38M more per month for Instagram). Annual revenue: Facebook Lite ≈ $258.35M/year, Instagram ≈ $454.85M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Facebook Lite or Instagram? v
Instagram leads with about 7.5B estimated downloads vs 4.1B for Facebook Lite - a 1.8× gap. Facebook Lite reports 1,000,000,000+ installs on Google Play. Instagram reports 5,000,000,000+ installs on Google Play.
Are Facebook Lite and Instagram in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Facebook Lite and Instagram offer? v
Facebook Lite: IAP range $0.29 - $179.99 per item. Instagram: IAP range $0.19 - $10,000.00 per item. Facebook Lite runs a "Subscription (~$7.22/mo)" monetization model; Instagram runs "Subscription (~$1.38/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Facebook Lite or Instagram? v
Facebook Lite edges ahead with ★ 4.5 vs ★ 4.0 (gap of 0.5 stars). Rating volume: Facebook Lite 136K ratings, Instagram 4.6M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Facebook Lite vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $21.53M for Facebook Lite and $37.90M for Instagram are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Facebook Lite or Instagram to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.