Facebook vs Facebook Lite
Meta Platforms, Inc.
Google Play
$44.59M/mo
~$535.12M/yr · 11.7B installs
VS
Facebook Lite
Meta Platforms, Inc.
Google Play
$21.32M/mo
~$255.84M/yr · 4.1B installs
Revenue winner
Facebook wins
+109% vs other
Installs winner
Facebook wins
+186% vs other
MAU winner
Facebook wins
+197% vs other
Rating winner
Facebook wins
+1% vs other
Why Facebook is winning
Top 2 reasons - backed by the public App Store / Play Store numbers.
- Facebook earns roughly 2× more per month than Facebook Lite - $44.59M vs $21.32M.
- Bigger install base. Facebook has ~11.7B lifetime installs vs Facebook Lite's ~4.1B - 2.9× the funnel top.
→ Find more apps with this revenue gap · Full Facebook report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Facebook
vs
Facebook Lite
Monthly revenue (est.)?
$44.59M
◀
$21.32M
Annual revenue (est.)
$535.12M
◀
$255.84M
Lifetime installs (est.)
11.7B
◀
4.1B
Monthly active users (est.)?
315.2M
◀
106.2M
App Store rating
4.56★
◀
4.53★
Total ratings
181.0M
◀
36.8M
US grossing rank
-
=
-
Cheapest monthly sub
No sub
▶
$7.22
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Social
- Price
- Free
- Released
- -
- Last updated
- May 7, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
- Category
- Social
- Price
- Free
- Released
- Mar 15, 2018
- Last updated
- May 5, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
Facebook trajectory
Facebook Lite trajectory
FAQ
Which makes more money, Facebook or Facebook Lite? v
Facebook earns about $44.59M per month, while Facebook Lite earns about $21.32M. That is a 2.1× revenue gap (~$23.27M more per month for Facebook). Annual revenue: Facebook ≈ $535.12M/year, Facebook Lite ≈ $255.84M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Facebook or Facebook Lite? v
Facebook leads with about 11.7B estimated downloads vs 4.1B for Facebook Lite - a 2.9× gap. Facebook reports 10,000,000,000+ installs on Google Play. Facebook Lite reports 1,000,000,000+ installs on Google Play.
Are Facebook and Facebook Lite in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Facebook and Facebook Lite offer? v
Facebook: IAP range $0.05 - $10,000.00 per item. Facebook Lite: IAP range $0.29 - $179.99 per item. Facebook runs a "Free + IAP (tiers not exposed by store)" monetization model; Facebook Lite runs "Subscription (~$7.22/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Facebook or Facebook Lite? v
Facebook edges ahead with ★ 4.6 vs ★ 4.5 (gap of 0.0 stars). Rating volume: Facebook 4.3M ratings, Facebook Lite 136K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Facebook vs Facebook Lite revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $44.59M for Facebook and $21.32M for Facebook Lite are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Facebook or Facebook Lite to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.