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Filterly - AI Photo Enhancer Play Store Revenue Estimate

Asana Rebel · Photography

Filterly - AI-Powered Selfie Enhancements Unveil your best self with Filterly, the ultimate AI-powered app designed to transform your selfies and photos into stunning visuals perfect for Instagram and beyond. Whether you're finding the ide…

Google Play ★ 4.1 Free IAP 🎯 Opportunity 32 🔨 Clone 65
REV.NOW
Filterly - AI Photo Enhancer icon
Filterly - AI Photo Enhancer earns about
$40.4K/month
range $22.2K – $58.6K · $485.3K/year
Live data · refreshed every hour
Per Day
$1.3K
$741 – $2.0K
Per Week
$9.4K
$5.2K – $13.7K
Per Month
$40.4K
$22.2K – $58.6K
Per Year
$485.3K
$266.9K – $703.7K
Lifetime
$1.21M
$667.3K – $1.76M
Brand revenue ✓ Verified filing

Asana - full brand revenue

Annual brand revenue (2024)
$723M/year
SaaS · SEC 10-K FY2024
App Store / Play Store share
1%
≈ $485K/year of in-app revenue
Off-store revenue (everything else)
$723M/year
99% of total brand revenue

Asana earns about $723M/year across the whole brand.

Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Filterly - AI Photo Enhancer

Auto-generated from this app's real revenue ($40.4K/month · $485.3K/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

32/100
Opportunity
Marginal - only if you have a real angle
65/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$3
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$20.65/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $20.65/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Filterly - AI Photo Enhancer charges ~$20.65/mo. Competitive entry: $12.39/mo or annual at $74/year (50% off annual is the standard hook).

🔡 App Store title ideas

  • Pro: AI-Powered Photography
  • Smart : Photography Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Filterly - AI Photo Enhancer for 30 days - here's what I'd do differently"
  • "Why Filterly - AI Photo Enhancer costs $20.65/mo when ours costs $12.39"
  • "The photography app Filterly - AI Photo Enhancer won't tell you these 3 things"

Monetization

Subscription (~$20.65/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
1K
426K installs · 22.6% active · 1.5% pay
In-App Purchases
  • Sub Subscription tier $4.49/month
  • Sub Subscription tier $94.99/month
Subscription tiers parsed from store description.

App Details

Pulled from Google Play
Current Version
2.5
Released
Nov 1, 2024
Last Updated
Apr 30, 2026
Required OS
7.0
Content Rating
Everyone
Category
Photography
Price
Free
Currency
USD
Developer
Asana Rebel

What's new in v2.5

We’re constantly improving Filterly to make your experience even better.
In this update:
• New Looksmaxxing feature - get scores on hairstyles, eyebrow shapes, facial hair (for men), and outfits
• New Favorites feature - save your favorite filters for quick access
• Bug fixes and performance improvements

Fun Numbers - share these

$0
every second
$1
every minute
$56
every hour
$1.3K
every day
  • ☕ Buys 270 $5 coffees every day
  • 👨‍💻 Pays for 3 senior engineer salaries per year
  • 🚗 Earns enough for 12 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 320 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
426K
Reported: 100,000+
Active Users (MAU est.)
96K
22.6% of installs · PHOTOGRAPHY category benchmark · cumulative-install decay × 0.75
Rating
4.06 ★
409 reviews
Monetization
Subscription (~$20.65/mo)
IAP: $4.49 - $94.99 per item

Rating Distribution

5★
4K
4★
1K
3★
628
2★
218
1★
911

Compare Filterly - AI Photo Enhancer or explore similar apps

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Frequently Asked About Filterly - AI Photo Enhancer

How much money does Filterly - AI Photo Enhancer make on Google Play?
Filterly - AI Photo Enhancer has an estimated Play Store revenue of $40.4K per month (~$485.3K per year, $1.3K per day) with a likely range of $22.2K to $58.6K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Filterly - AI Photo Enhancer get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Filterly - AI Photo Enhancer reports 100,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 426K total downloads and 96K monthly active users on Android.
Is Filterly - AI Photo Enhancer a top grossing Android app and what is its Play Store rank?
Filterly - AI Photo Enhancer is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Filterly - AI Photo Enhancer Play Store revenue estimated?
Rev.now estimates Filterly - AI Photo Enhancer Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($4.49 - $94.99 per item), ad monetization (eCPM × impressions × MAU) and the Photography category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Filterly - AI Photo Enhancer offer on Android?
Filterly - AI Photo Enhancer offers in-app purchases ($4.49 - $94.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Filterly - AI Photo Enhancer Play Store revenue with another Android app?
Yes. Use the free compare tool to compare Filterly - AI Photo Enhancer side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Filterly - AI Photo Enhancer?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Filterly - AI Photo Enhancer. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.