
Ancestry.com - full brand revenue
Ancestry.com earns about $1.0B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
A specific clone-and-improve plan for Find a Grave
Auto-generated from this app's real revenue ($0/month · $0/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
✓ Features to copy
- the proven core flow that drove these download numbers
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature
- onboarding flow
- IAP unlock or one-time purchase
- settings + share
💰 Pricing recommendation
Find a Grave is free with ads. Consider a free trial → $4.99/mo or $29.99/yr subscription model - much higher ARPU than ads.
🔡 App Store title ideas
Pro: AI-Powered Books & ReferenceSmart : Books & Reference Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Find a Grave for 30 days - here's what I'd do differently"
- "Why Find a Grave costs $9.99/mo when ours costs $5.99"
- "The books & reference app Find a Grave won't tell you these 3 things"
Monetization
No App Store revenue (monetizes off-store)- Ads / branded ~100%
App Details
Pulled from Google Play- Current Version
- 3.4.0
- Released
- Dec 16, 2014
- Last Updated
- Jan 8, 2026
- Required OS
- 8.0
- Content Rating
- Everyone
- Category
- Books & Reference
- Price
- Free
- Currency
- USD
- Developer
- Ancestry.com
What's new in v3.4.0
Added basic text recognition to help with transcribing. Improved relationship display and editing. Bug fixes.
Fun Numbers - share these
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Rating Distribution
Compare Find a Grave or explore similar apps
Books & Reference · Google Play · pick a head-to-head or jump to a leaderboard.