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Flo Ovulation & Period Tracker icon

Flo Ovulation & Period Tracker Play Store Revenue Estimate

Flo Health Inc. · Health & Fitness

Welcome to Flo! The world’s leading period, pregnancy, and cycle tracker. Join over 430 million members who use Flo as their go-to pregnancy & ovulation tracker & cycle calendar. With seven million five-star ratings, we're paving the way to…

Google Play ★ 4.7 Free IAP 🎯 Opportunity 55 🔨 Clone 40
REV.NOW
Flo Ovulation & Period Tracker icon
Flo Ovulation & Period Tracker earns about
$4.04M/month
range $2.22M – $5.85M · $48.44M/year
Live data · refreshed every hour
Per Day
$134.6K
$74.0K – $195.1K
Per Week
$942.0K
$518.1K – $1.37M
Per Month
$4.04M
$2.22M – $5.85M
Per Year
$48.44M
$26.64M – $70.24M
Lifetime
$121.11M
$66.61M – $175.61M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Flo Ovulation & Period Tracker

Auto-generated from this app's real revenue ($4.04M/month · $48.44M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

55/100
Opportunity
Decent target
40/100
Cloneability
Hard (3-6 months - significant infrastructure or content needed)
$1
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$9.95/mo) - proven monetization
  • in-app purchase tier ladder for upsells
  • zero-friction onboarding (open app → tap → result)

⚡ Improve / fix

  • subscription is $9.95/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Flo Ovulation & Period Tracker is at $9.95/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Health & Fitness
  • Smart : Health & Fitness Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Flo Ovulation & Period Tracker for 30 days - here's what I'd do differently"
  • "Why Flo Ovulation & Period Tracker costs $9.95/mo when ours costs $5.97"
  • "The health & fitness app Flo Ovulation & Period Tracker won't tell you these 3 things"

Monetization

Subscription (~$9.95/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
292K
196.5M installs · 3.6% active · 4.1% pay
In-App Purchases
  • Sub Subscription tier $0.99/month
  • Sub Subscription tier $99.99/month
Subscription tiers parsed from store description.

App Details

Pulled from Google Play
Released
Apr 12, 2016
Last Updated
May 6, 2026
Content Rating
Everyone
Category
Health & Fitness
Price
Free
Currency
USD
Developer
Flo Health Inc.

What's new

Dear Flo community,
This is a technical update which helps us improve our app and make its performance even better.
Thank you for updating!
Always yours,
Flo team
P.S.: If you like our app please don’t hesitate to rate and review us!

Fun Numbers - share these

$2
every second
$93
every minute
$5.6K
every hour
$134.6K
every day
  • ☕ Buys 27K $5 coffees every day
  • 👨‍💻 Pays for 269 senior engineer salaries per year
  • 🚗 Earns enough for 1K Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 3 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
196.5M
Reported: 100,000,000+
Active Users (MAU est.)
7.1M
3.6% of installs · HEALTH_AND_FITNESS category benchmark · cumulative-install decay × 0.14
Rating
4.70 ★
56K reviews
Monetization
Subscription (~$9.95/mo)
IAP: $0.99 - $99.99 per item

Rating Distribution

5★
4.2M
4★
310K
3★
99K
2★
68K
1★
188K

Compare Flo Ovulation & Period Tracker or explore similar apps

Health & Fitness · Google Play · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Flo Ovulation & Period Tracker

How much money does Flo Ovulation & Period Tracker make on Google Play?
Flo Ovulation & Period Tracker has an estimated Play Store revenue of $4.04M per month (~$48.44M per year, $134.6K per day) with a likely range of $2.22M to $5.85M. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Flo Ovulation & Period Tracker get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Flo Ovulation & Period Tracker reports 100,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 196.5M total downloads and 7.1M monthly active users on Android.
Is Flo Ovulation & Period Tracker a top grossing Android app and what is its Play Store rank?
Flo Ovulation & Period Tracker is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Flo Ovulation & Period Tracker Play Store revenue estimated?
Rev.now estimates Flo Ovulation & Period Tracker Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.99 - $99.99 per item), ad monetization (eCPM × impressions × MAU) and the Health & Fitness category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Flo Ovulation & Period Tracker offer on Android?
Flo Ovulation & Period Tracker offers in-app purchases ($0.99 - $99.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Flo Ovulation & Period Tracker Play Store revenue with another Android app?
Yes. Use the free compare tool to compare Flo Ovulation & Period Tracker side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Flo Ovulation & Period Tracker?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Flo Ovulation & Period Tracker. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.