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Google Authenticator Play Store Revenue Estimate

Google LLC · Tools

Google Authenticator adds an extra layer of security to your online accounts by adding a second step of verification when you sign in. This means that in addition to your password, you'll also need to enter a code that is generated by the G…

Google Play ★ 3.8 Free 🔨 Clone 40
REV.NOW
Google Authenticator icon
Google Authenticator earns about
$0/month
range $0 – $0 · $0/year
Live data · refreshed every hour
Per Day
$0
$0 – $0
Per Week
$0
$0 – $0
Per Month
$0
$0 – $0
Per Year
$0
$0 – $0
Lifetime
$0
$0 – $0
Brand revenue ✓ Verified filing

Alphabet (Google) - full brand revenue

Annual brand revenue (2024)
$350B/year
Internet Services & Advertising · SEC 10-K FY2024
App Store / Play Store share
1%
≈ $0/year of in-app revenue
Off-store revenue (everything else)
$350B/year
99% of total brand revenue

Alphabet (Google) earns about $350B/year across the whole brand.

Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
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A specific clone-and-improve plan for Google Authenticator

Auto-generated from this app's real revenue ($0/month · $0/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

0/100
Opportunity
Marginal - only if you have a real angle
40/100
Cloneability
Hard (3-6 months - significant infrastructure or content needed)
$0
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • the proven core flow that drove these download numbers

⚡ Improve / fix

  • ★ rating only 3.8 - read /intelligence/reviews/android/google-authenticator/ to mine the top complaints

🛠 MVP scope

  • core feature
  • onboarding flow
  • IAP unlock or one-time purchase
  • settings + share

💰 Pricing recommendation

Google Authenticator is free with ads. Consider a free trial → $4.99/mo or $29.99/yr subscription model - much higher ARPU than ads.

🔡 App Store title ideas

  • Pro: AI-Powered Tools
  • Smart : Tools Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Google Authenticator for 30 days - here's what I'd do differently"
  • "Why Google Authenticator costs $9.99/mo when ours costs $5.99"
  • "The tools app Google Authenticator won't tell you these 3 things"

Monetization

No App Store revenue (monetizes off-store)
Revenue mix (estimated)
  • Ads / branded ~100%
Paying users (est.)
~$0.28 ARPU
Per-MAU revenue from category benchmark ($0.05–$0.50/mo)
In-App Purchases
No in-app purchases
Free app, likely ad-supported.

App Details

Pulled from Google Play
Released
Mar 21, 2012
Last Updated
Mar 27, 2026
Content Rating
Everyone
Category
Tools
Price
Free
Currency
USD
Developer
Google LLC

What's new

* Cloud syncing: Your Authenticator codes can now be synced to your Google Account and across your devices, so you can always access them even if you lose your phone.
* Privacy Screen: Access to Authenticator can now be protected by your screen lock, PIN or biometric.
* Improved UX and visuals: We've made the app easier to use and more visually appealing.

Fun Numbers - share these

$0
every second
$0
every minute
$0
every hour
$0
every day

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
311.9M
Reported: 100,000,000+
Active Users (MAU est.)
5.0M
1.6% of installs · default benchmark · cumulative-install decay × 0.14
Rating
3.84 ★
23K reviews
Monetization
No App Store revenue (monetizes off-store)

Rating Distribution

5★
389K
4★
63K
3★
50K
2★
22K
1★
133K

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Frequently Asked About Google Authenticator

How much money does Google Authenticator make on Google Play?
Google Authenticator has an estimated Play Store revenue of $0 per month (~$0 per year, $0 per day) with a likely range of $0 to $0. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Google Authenticator get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Google Authenticator reports 100,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 311.9M total downloads and 5.0M monthly active users on Android.
Is Google Authenticator a top grossing Android app and what is its Play Store rank?
Google Authenticator is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Google Authenticator Play Store revenue estimated?
Rev.now estimates Google Authenticator Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges (shown on the Play listing when available), ad monetization (eCPM × impressions × MAU) and the Tools category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Google Authenticator offer on Android?
Google Authenticator currently shows no in-app purchases or subscription pricing on the public Google Play listing. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Google Authenticator Play Store revenue with another Android app?
Yes. Use the free compare tool to compare Google Authenticator side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Google Authenticator?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Google Authenticator. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.