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REV.NOW
Happy Color®: Color by Number earns about
$166.9K/month
range $91.8K – $242.1K · $2.00M/year
Live data · refreshed every hour
Per Day
$5.6K
$3.1K – $8.1K
Per Week
$39.0K
$21.4K – $56.5K
Per Month
$166.9K
$91.8K – $242.1K
Per Year
$2.00M
$1.10M – $2.90M
Lifetime
$5.01M
$2.75M – $7.26M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Happy Color®: Color by Number
Auto-generated from this app's real revenue ($166.9K/month · $2.00M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
51/100
Opportunity
25/100
Cloneability
$0
Revenue / install
✓ Features to copy
- subscription paywall (~$3.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Happy Color®: Color by Number is at $3.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered BoardSmart : Board Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Happy Color®: Color by Number for 30 days - here's what I'd do differently"
- "Why Happy Color®: Color by Number costs $3.99/mo when ours costs $2.39"
- "The board app Happy Color®: Color by Number won't tell you these 3 things"
Monetization
Free casual game · ad-supported (~$0.04/MAU)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
334.7M installs · 2.8% active · 0.3% pay
In-App Purchases
- Sub Subscription tier $1.99/month
- Sub Subscription tier $7.99/month
Subscription tiers parsed from store description.
App Details
Pulled from Google Play- Current Version
- 2.22.6
- Released
- Jan 24, 2018
- Last Updated
- May 27, 2026
- Required OS
- 7.0
- Content Rating
- Everyone
- Category
- Board
- Price
- Free
- Currency
- USD
- Developer
- X-FLOW
What's new in v2.22.6
• New Starred feature: long tap to star pictures you want to color.
• New categories: Pixel Art and Anime.
• The Floral Animals collection: adorable animals and rich floral beauty inspired by classical masterpieces.
• The Sheep Detectives collection: color the fluffy heroes from the movie.
• The Timeless Jewels collection: legendary treasures steeped in centuries of history.
• The Star Wars Spaceships collection: explore iconic ships from the beloved saga.
Fun Numbers - share these
$0
every second
$4
every minute
$232
every hour
$5.6K
every day
- ☕ Buys 1K $5 coffees every day
- 👨💻 Pays for 11 senior engineer salaries per year
- 🚗 Earns enough for 48 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 78 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Total Installs
334.7M
Reported: 100,000,000+
Active Users (MAU est.)
9.4M
2.8% of installs · GAME_BOARD (mapped to GAME) category benchmark · cumulative-install decay × 0.14
Rating
4.58 ★
400K reviews
Monetization
Free casual game · ad-supported (~$0.04/MAU)
IAP: $1.99 - $7.99 per item
Rating Distribution
5★
3.0M
4★
506K
3★
170K
2★
73K
1★
141K
Compare Happy Color®: Color by Number or explore similar apps
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Popular head-to-head comparisons
Frequently Asked About Happy Color®: Color by Number
How much money does Happy Color®: Color by Number make on Google Play? ⌄
Happy Color®: Color by Number has an estimated Play Store revenue of $166.9K per month (~$2.00M per year, $5.6K per day) with a likely range of $91.8K to $242.1K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Happy Color®: Color by Number get? ⌄
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Happy Color®: Color by Number reports 100,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 334.7M total downloads and 9.4M monthly active users on Android.
Is Happy Color®: Color by Number a top grossing Android app and what is its Play Store rank? ⌄
Happy Color®: Color by Number is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Happy Color®: Color by Number Play Store revenue estimated? ⌄
Rev.now estimates Happy Color®: Color by Number Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($1.99 - $7.99 per item), ad monetization (eCPM × impressions × MAU) and the Board category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Happy Color®: Color by Number offer on Android? ⌄
Happy Color®: Color by Number offers in-app purchases ($1.99 - $7.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Happy Color®: Color by Number Play Store revenue with another Android app? ⌄
Yes. Use the free compare tool to compare Happy Color®: Color by Number side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Happy Color®: Color by Number? ⌄
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Happy Color®: Color by Number. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.
