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HelloFresh: Meal Kit Delivery Play Store Revenue Estimate

HelloFresh SE · Food & Drink

HelloFresh delivers weekly meal kits with delicious, prepped ingredients and easy-to-cook recipes directly to your door. Take the guesswork out of meal planning and cook delicious food for you or your whole family. Perfect for busy lifesty…

Google Play ★ 4.6 Free 🔨 Clone 60
REV.NOW
HelloFresh: Meal Kit Delivery icon
HelloFresh: Meal Kit Delivery earns about
$0/month
range $0 – $0 · $0/year
Live data · refreshed every hour
Per Day
$0
$0 – $0
Per Week
$0
$0 – $0
Per Month
$0
$0 – $0
Per Year
$0
$0 – $0
Lifetime
$0
$0 – $0
Brand revenue 📰 Reported

HelloFresh - full brand revenue

Annual brand revenue (2023)
$7.6B/year
German meal-kit provider · Wikidata (Q23014836)
App Store / Play Store share
1%
≈ $0/year of in-app revenue
Off-store revenue (everything else)
$7.6B/year
99% of total brand revenue

HelloFresh earns about $7.6B/year across the whole brand.

Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
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A specific clone-and-improve plan for HelloFresh: Meal Kit Delivery

Auto-generated from this app's real revenue ($0/month · $0/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

0/100
Opportunity
Marginal - only if you have a real angle
60/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$0
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • the proven core flow that drove these download numbers

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature
  • onboarding flow
  • IAP unlock or one-time purchase
  • settings + share

💰 Pricing recommendation

HelloFresh: Meal Kit Delivery is free with ads. Consider a free trial → $4.99/mo or $29.99/yr subscription model - much higher ARPU than ads.

🔡 App Store title ideas

  • Pro: AI-Powered Food & Drink
  • Smart : Food & Drink Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried HelloFresh: Meal Kit Delivery for 30 days - here's what I'd do differently"
  • "Why HelloFresh: Meal Kit Delivery costs $9.99/mo when ours costs $5.99"
  • "The food & drink app HelloFresh: Meal Kit Delivery won't tell you these 3 things"

Monetization

No App Store revenue (monetizes off-store)
Revenue mix (estimated)
  • Ads / branded ~100%
Paying users (est.)
~$0.85 ARPU
Per-MAU revenue from category benchmark ($0.20–$1.50/mo)
In-App Purchases
No in-app purchases
Free app, likely ad-supported.

App Details

Pulled from Google Play
Current Version
26.19
Released
Jan 8, 2016
Last Updated
May 5, 2026
Required OS
10
Content Rating
Everyone
Category
Food & Drink
Price
Free
Currency
USD
Developer
HelloFresh SE

Fun Numbers - share these

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every second
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every day

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
17.7M
Reported: 10,000,000+
Active Users (MAU est.)
619K
3.5% of installs · default benchmark · cumulative-install decay × 0.3
Rating
4.56 ★
13K reviews
Monetization
No App Store revenue (monetizes off-store)

Rating Distribution

5★
163K
4★
24K
3★
5K
2★
3K
1★
12K

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Frequently Asked About HelloFresh: Meal Kit Delivery

How much money does HelloFresh: Meal Kit Delivery make on Google Play?
HelloFresh: Meal Kit Delivery has an estimated Play Store revenue of $0 per month (~$0 per year, $0 per day) with a likely range of $0 to $0. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does HelloFresh: Meal Kit Delivery get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). HelloFresh: Meal Kit Delivery reports 10,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 17.7M total downloads and 619K monthly active users on Android.
Is HelloFresh: Meal Kit Delivery a top grossing Android app and what is its Play Store rank?
HelloFresh: Meal Kit Delivery is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is HelloFresh: Meal Kit Delivery Play Store revenue estimated?
Rev.now estimates HelloFresh: Meal Kit Delivery Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges (shown on the Play listing when available), ad monetization (eCPM × impressions × MAU) and the Food & Drink category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does HelloFresh: Meal Kit Delivery offer on Android?
HelloFresh: Meal Kit Delivery currently shows no in-app purchases or subscription pricing on the public Google Play listing. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare HelloFresh: Meal Kit Delivery Play Store revenue with another Android app?
Yes. Use the free compare tool to compare HelloFresh: Meal Kit Delivery side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for HelloFresh: Meal Kit Delivery?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for HelloFresh: Meal Kit Delivery. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.