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Hinge Dating App: Match & Date icon

Hinge Dating App: Match & Date Play Store Revenue Estimate

Hinge, Inc. · Dating

Hinge, the online dating app designed to be deleted Welcome to Hinge, the online dating app for people who want to go on their last first date. With profiles and prompts that show your personality through text, photos, video, and voice, yo…

Google Play ★ 3.4 Free IAP 🎯 Opportunity 79 🔨 Clone 5
REV.NOW
Hinge Dating App: Match & Date icon
Hinge Dating App: Match & Date earns about
$3.83M/month
range $2.10M – $5.55M · $45.92M/year
Live data · refreshed every hour
Per Day
$127.5K
$70.2K – $184.9K
Per Week
$892.8K
$491.1K – $1.29M
Per Month
$3.83M
$2.10M – $5.55M
Per Year
$45.92M
$25.25M – $66.58M
Lifetime
$114.79M
$63.14M – $166.45M
Brand revenue ✓ Verified filing

Match Group (Hinge) - full brand revenue

Annual brand revenue (2024)
$3.5B/year
Dating · SEC 10-K FY2024
App Store / Play Store share
1%
≈ $46M/year of in-app revenue
Off-store revenue (everything else)
$3.4B/year
99% of total brand revenue

Match Group (Hinge) earns about $3.5B/year across the whole brand.

Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Hinge Dating App: Match & Date

Auto-generated from this app's real revenue ($3.83M/month · $45.92M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

79/100
Opportunity
Strong clone target
5/100
Cloneability
Very hard (network effects, regulatory, or content-licensing moats);
$3
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$11.82/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • ★ rating only 3.4 - read /intelligence/reviews/android/hinge-dating-app-match-date/ to mine the top complaints
  • subscription is $11.82/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Hinge Dating App: Match & Date is at $11.82/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Dating
  • Smart : Dating Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Hinge Dating App: Match & Date for 30 days - here's what I'd do differently"
  • "Why Hinge Dating App: Match & Date costs $11.82/mo when ours costs $7.09"
  • "The dating app Hinge Dating App: Match & Date won't tell you these 3 things"

Monetization

Subscription (~$11.82/mo, dating)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
233K
36.4M installs · 9.5% active · 6.7% pay
Profile: Dating
In-App Purchases
  • Sub Subscription tier $0.49/month
  • Sub Subscription tier $284.99/month
Subscription tiers parsed from store description.

App Details

Pulled from Google Play
Current Version
9.120.0
Released
Jul 10, 2017
Last Updated
May 1, 2026
Required OS
8.1
Content Rating
Mature 17+
Category
Dating
Price
Free
Currency
USD
Developer
Hinge, Inc.

What's new in v9.120.0

We made performance improvements which means you may end up deleting our app even sooner than you intended.
The dating app designed to be installed, updated, and then deleted.

Fun Numbers - share these

$1
every second
$89
every minute
$5.3K
every hour
$127.5K
every day
  • ☕ Buys 26K $5 coffees every day
  • 👨‍💻 Pays for 255 senior engineer salaries per year
  • 🚗 Earns enough for 1K Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 3 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
36.4M
Reported: 10,000,000+
Active Users (MAU est.)
3.5M
9.5% of installs · dating profile benchmark · cumulative-install decay × 0.3
Rating
3.44 ★
53K reviews
Monetization
Subscription (~$11.82/mo, dating)
IAP: $0.49 - $284.99 per item

Rating Distribution

5★
211K
4★
46K
3★
32K
2★
24K
1★
126K

Compare Hinge Dating App: Match & Date or explore similar apps

Dating · Google Play · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Hinge Dating App: Match & Date

How much money does Hinge Dating App: Match & Date make on Google Play?
Hinge Dating App: Match & Date has an estimated Play Store revenue of $3.83M per month (~$45.92M per year, $127.5K per day) with a likely range of $2.10M to $5.55M. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Hinge Dating App: Match & Date get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Hinge Dating App: Match & Date reports 10,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 36.4M total downloads and 3.5M monthly active users on Android.
Is Hinge Dating App: Match & Date a top grossing Android app and what is its Play Store rank?
Hinge Dating App: Match & Date is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Hinge Dating App: Match & Date Play Store revenue estimated?
Rev.now estimates Hinge Dating App: Match & Date Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.49 - $284.99 per item), ad monetization (eCPM × impressions × MAU) and the Dating category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Hinge Dating App: Match & Date offer on Android?
Hinge Dating App: Match & Date offers in-app purchases ($0.49 - $284.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Hinge Dating App: Match & Date Play Store revenue with another Android app?
Yes. Use the free compare tool to compare Hinge Dating App: Match & Date side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Hinge Dating App: Match & Date?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Hinge Dating App: Match & Date. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.