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HMRC Play Store Revenue Estimate

HM Revenue & Customs · Finance

Take control of your money and tax with the HMRC app It’s secure, free to download, and easy to use. Get on it, and join millions of people already saving time with the HMRC app. Key Features: - Quick setup: sign in using face re…

Google Play ★ 4.4 Free 🔨 Clone 35
REV.NOW
HMRC icon
HMRC earns about
$0/month
range $0 – $0 · $0/year
Live data · refreshed every hour
Per Day
$0
$0 – $0
Per Week
$0
$0 – $0
Per Month
$0
$0 – $0
Per Year
$0
$0 – $0
Lifetime
$0
$0 – $0
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for HMRC

Auto-generated from this app's real revenue ($0/month · $0/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

0/100
Opportunity
Marginal - only if you have a real angle
35/100
Cloneability
Hard (3-6 months - significant infrastructure or content needed)
$0
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • the proven core flow that drove these download numbers

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature
  • onboarding flow
  • IAP unlock or one-time purchase
  • settings + share

💰 Pricing recommendation

HMRC is free with ads. Consider a free trial → $4.99/mo or $29.99/yr subscription model - much higher ARPU than ads.

🔡 App Store title ideas

  • Pro: AI-Powered Finance
  • Smart : Finance Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried HMRC for 30 days - here's what I'd do differently"
  • "Why HMRC costs $9.99/mo when ours costs $5.99"
  • "The finance app HMRC won't tell you these 3 things"

Monetization

No App Store revenue (monetizes off-store)
Revenue mix (estimated)
  • Ads / branded ~100%
Paying users (est.)
~$2.25 ARPU
Per-MAU revenue from category benchmark ($0.50–$4.00/mo)
In-App Purchases
No in-app purchases
Free app, likely ad-supported.

App Details

Pulled from Google Play
Current Version
19.1.0
Released
Jun 20, 2017
Last Updated
Apr 17, 2026
Required OS
8.0
Content Rating
Everyone
Category
Finance
Price
Free
Currency
USD
Developer
HM Revenue & Customs

What's new in v19.1.0

This release includes design changes with the app changing to blue. This follows wider Government branding.
The money page is now called the home page.
The home page has a new additional income link. This is to help people to pay taxes on money made outside their regular income.

Fun Numbers - share these

$0
every second
$0
every minute
$0
every hour
$0
every day

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
8.4M
Reported: 5,000,000+
Active Users (MAU est.)
1.8M
20.9% of installs · FINANCE category benchmark · cumulative-install decay × 0.5
Rating
4.36 ★
38 reviews
Monetization
No App Store revenue (monetizes off-store)

Rating Distribution

5★
59K
4★
8K
3★
1K
2★
4K
1★
6K

Compare HMRC or explore similar apps

Finance · Google Play · pick a head-to-head or jump to a leaderboard.

Frequently Asked About HMRC

How much money does HMRC make on Google Play?
HMRC has an estimated Play Store revenue of $0 per month (~$0 per year, $0 per day) with a likely range of $0 to $0. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does HMRC get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). HMRC reports 5,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 8.4M total downloads and 1.8M monthly active users on Android.
Is HMRC a top grossing Android app and what is its Play Store rank?
HMRC is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is HMRC Play Store revenue estimated?
Rev.now estimates HMRC Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges (shown on the Play listing when available), ad monetization (eCPM × impressions × MAU) and the Finance category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does HMRC offer on Android?
HMRC currently shows no in-app purchases or subscription pricing on the public Google Play listing. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare HMRC Play Store revenue with another Android app?
Yes. Use the free compare tool to compare HMRC side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for HMRC?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for HMRC. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.