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Homescapes Play Store Revenue Estimate

Playrix · Casual

Welcome to Homescapes, a warm and cozy game from the famous Playrix Scapes™ series! Make match-3 combinations and turn every corner of your home into an inviting place to relax and have fun. Solve puzzles, restore the interior room by room…

Google Play ★ 4.7 Free IAP 🎯 Opportunity 47 🔨 Clone 25
REV.NOW
Homescapes icon
Homescapes earns about
$153.7K/month
range $84.5K – $222.8K · $1.84M/year
Live data · refreshed every hour
Per Day
$5.1K
$2.8K – $7.4K
Per Week
$35.9K
$19.7K – $52.0K
Per Month
$153.7K
$84.5K – $222.8K
Per Year
$1.84M
$1.01M – $2.67M
Lifetime
$4.61M
$2.54M – $6.69M
Brand revenue 📰 Reported

Playrix - full brand revenue

Annual brand revenue (2023)
$1.8B/year
Company · Wikipedia (Playrix)
App Store / Play Store share
1%
≈ $2M/year of in-app revenue
Off-store revenue (everything else)
$1.8B/year
99% of total brand revenue

Playrix earns about $1.8B/year across the whole brand.

Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Homescapes

Auto-generated from this app's real revenue ($153.7K/month · $1.84M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

47/100
Opportunity
Decent target
25/100
Cloneability
Very hard (network effects, regulatory, or content-licensing moats);
$0
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$7.62/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Homescapes is at $7.62/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Casual
  • Smart : Casual Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Homescapes for 30 days - here's what I'd do differently"
  • "Why Homescapes costs $7.62/mo when ours costs $4.57"
  • "The casual app Homescapes won't tell you these 3 things"

Monetization

Free casual game · ad-supported (~$0.04/MAU)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
15K
515.3M installs · 1.7% active · 0.2% pay
In-App Purchases
  • Sub Subscription tier $0.29/month
  • Sub Subscription tier $199.99/month
Subscription tiers parsed from store description.

App Details

Pulled from Google Play
Current Version
8.8.101
Released
Sep 19, 2017
Last Updated
Apr 21, 2026
Required OS
5.0
Content Rating
Everyone
Category
Casual
Price
Free
Currency
USD
Developer
Playrix

What's new in v8.8.101

AROUND THE WORLD
• Help William meet up with his old friends and rediscover the joy of life!
• Complete the event and get valuable rewards!
MOTORHOME
• Go on a trip in a motorhome and bring the Wood family closer together!
• Complete the event and get valuable rewards!
ALSO
• A new chapter: The Fortune Teller's Apartment! What is the mysterious neighbor Mina hiding-and should you fear her curse!?

Fun Numbers - share these

$0
every second
$4
every minute
$213
every hour
$5.1K
every day
  • ☕ Buys 1K $5 coffees every day
  • 👨‍💻 Pays for 10 senior engineer salaries per year
  • 🚗 Earns enough for 44 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 84 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
515.3M
Reported: 500,000,000+
Active Users (MAU est.)
8.8M
1.7% of installs · default benchmark · cumulative-install decay × 0.14
Rating
4.73 ★
370K reviews
Monetization
Free casual game · ad-supported (~$0.04/MAU)
IAP: $0.29 - $199.99 per item

Rating Distribution

5★
10.9M
4★
1.8M
3★
219K
2★
98K
1★
288K

Compare Homescapes or explore similar apps

Casual · Google Play · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Homescapes

How much money does Homescapes make on Google Play?
Homescapes has an estimated Play Store revenue of $153.7K per month (~$1.84M per year, $5.1K per day) with a likely range of $84.5K to $222.8K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Homescapes get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Homescapes reports 500,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 515.3M total downloads and 8.8M monthly active users on Android.
Is Homescapes a top grossing Android app and what is its Play Store rank?
Homescapes is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Homescapes Play Store revenue estimated?
Rev.now estimates Homescapes Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.29 - $199.99 per item), ad monetization (eCPM × impressions × MAU) and the Casual category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Homescapes offer on Android?
Homescapes offers in-app purchases ($0.29 - $199.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Homescapes Play Store revenue with another Android app?
Yes. Use the free compare tool to compare Homescapes side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Homescapes?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Homescapes. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.