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IMVU: Social Chat & Avatar app earns about
$1.37M/month
range $752.2K – $1.98M · $16.41M/year
Live data · refreshed every hour
Per Day
$45.6K
$25.1K – $66.1K
Per Week
$319.1K
$175.5K – $462.7K
Per Month
$1.37M
$752.2K – $1.98M
Per Year
$16.41M
$9.03M – $23.80M
Lifetime
$41.03M
$22.56M – $59.49M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for IMVU: Social Chat & Avatar app
Auto-generated from this app's real revenue ($1.37M/month · $16.41M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
59/100
Opportunity
30/100
Cloneability
$1
Revenue / install
✓ Features to copy
- subscription paywall (~$9.90/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $9.90/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
IMVU: Social Chat & Avatar app is at $9.90/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered SocialSmart : Social Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried IMVU: Social Chat & Avatar app for 30 days - here's what I'd do differently"
- "Why IMVU: Social Chat & Avatar app costs $9.90/mo when ours costs $5.94"
- "The social app IMVU: Social Chat & Avatar app won't tell you these 3 things"
Monetization
Subscription (~$9.90/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
50.4M installs · 13.2% active · 1.5% pay
In-App Purchases
- Sub Subscription tier $0.49/month
- Sub Subscription tier $199.99/month
Subscription tiers parsed from store description.
App Details
Pulled from Google Play- Current Version
- 14.8.1.140801001
- Released
- Oct 21, 2014
- Last Updated
- Jun 22, 2026
- Required OS
- 10
- Content Rating
- Teen
- Category
- Social
- Price
- Free
- Currency
- USD
- Developer
- IMVU, Inc.
What's new in v14.8.1.140801001
Take control of your Feed experience by managing comments on your posts, controlling who can comment, and taking action more quickly when needed
A major update to the IMVU Mobile Inventory, Shop, and Fitting Room experience has arrived, bringing improved navigation, better filtering tools, search and filters across both iOS and Android, and more flexibility while customizing your avatar.
Questions? Need help? Visit our Community Center: im.vu/help769
Fun Numbers - share these
$1
every second
$32
every minute
$1.9K
every hour
$45.6K
every day
- ☕ Buys 9K $5 coffees every day
- 👨💻 Pays for 91 senior engineer salaries per year
- 🚗 Earns enough for 391 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 9 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Total Installs
50.4M
Reported: 50,000,000+
Active Users (MAU est.)
6.7M
13.2% of installs · SOCIAL category benchmark · cumulative-install decay × 0.3
Rating
4.47 ★
117K reviews
Monetization
Subscription (~$9.90/mo)
IAP: $0.49 - $199.99 per item
Rating Distribution
5★
553K
4★
51K
3★
26K
2★
17K
1★
54K
Compare IMVU: Social Chat & Avatar app or explore similar apps
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Frequently Asked About IMVU: Social Chat & Avatar app
How much money does IMVU: Social Chat & Avatar app make on Google Play? ⌄
IMVU: Social Chat & Avatar app has an estimated Play Store revenue of $1.37M per month (~$16.41M per year, $45.6K per day) with a likely range of $752.2K to $1.98M. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does IMVU: Social Chat & Avatar app get? ⌄
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). IMVU: Social Chat & Avatar app reports 50,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 50.4M total downloads and 6.7M monthly active users on Android.
Is IMVU: Social Chat & Avatar app a top grossing Android app and what is its Play Store rank? ⌄
IMVU: Social Chat & Avatar app is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is IMVU: Social Chat & Avatar app Play Store revenue estimated? ⌄
Rev.now estimates IMVU: Social Chat & Avatar app Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.49 - $199.99 per item), ad monetization (eCPM × impressions × MAU) and the Social category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does IMVU: Social Chat & Avatar app offer on Android? ⌄
IMVU: Social Chat & Avatar app offers in-app purchases ($0.49 - $199.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare IMVU: Social Chat & Avatar app Play Store revenue with another Android app? ⌄
Yes. Use the free compare tool to compare IMVU: Social Chat & Avatar app side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for IMVU: Social Chat & Avatar app? ⌄
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for IMVU: Social Chat & Avatar app. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.
