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ITVX Play Store Revenue Estimate

ITV PLC · Entertainment

Stream all of ITV and so much more only on ITVX! Stream all of ITV and so much more only on ITVX, the UK’s freshest streaming service. So fresh, you’ll find more new shows for free than anywhere else. All coming to a screen near you each a…

Google Play ★ 4.0 Free IAP 🎯 Opportunity 65 🔨 Clone 40
REV.NOW
ITVX icon
ITVX earns about
$645.9K/month
range $355.2K – $936.5K · $7.75M/year
Live data · refreshed every hour
Per Day
$21.5K
$11.8K – $31.2K
Per Week
$150.7K
$82.9K – $218.5K
Per Month
$645.9K
$355.2K – $936.5K
Per Year
$7.75M
$4.26M – $11.24M
Lifetime
$19.38M
$10.66M – $28.10M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for ITVX

Auto-generated from this app's real revenue ($645.9K/month · $7.75M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

65/100
Opportunity
Decent target
40/100
Cloneability
Hard (3-6 months - significant infrastructure or content needed)
$1
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$15.47/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • ★ rating only 4.0 - read /intelligence/reviews/android/itvx/ to mine the top complaints
  • subscription is $15.47/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

ITVX charges ~$15.47/mo. Competitive entry: $9.28/mo or annual at $56/year (50% off annual is the standard hook).

🔡 App Store title ideas

  • Pro: AI-Powered Entertainment
  • Smart : Entertainment Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried ITVX for 30 days - here's what I'd do differently"
  • "Why ITVX costs $15.47/mo when ours costs $9.28"
  • "The entertainment app ITVX won't tell you these 3 things"

Monetization

Subscription (~$15.47/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
30K
26.5M installs · 8.2% active · 1.4% pay
In-App Purchases
  • Sub Subscription tier $3.99/month
  • Sub Subscription tier $59.99/month
Subscription tiers parsed from store description.

App Details

Pulled from Google Play
Last Updated
May 6, 2026
Content Rating
Teen
Category
Entertainment
Price
Free
Currency
USD
Developer
ITV PLC

Fun Numbers - share these

$0
every second
$15
every minute
$897
every hour
$21.5K
every day
  • ☕ Buys 4K $5 coffees every day
  • 👨‍💻 Pays for 43 senior engineer salaries per year
  • 🚗 Earns enough for 185 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 20 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
26.5M
Reported: 10,000,000+
Active Users (MAU est.)
2.2M
8.2% of installs · ENTERTAINMENT category benchmark · cumulative-install decay × 0.3
Rating
3.95 ★
490 reviews
Monetization
Subscription (~$15.47/mo)
IAP: $3.99 - $59.99 per item

Rating Distribution

5★
101K
4★
16K
3★
0
2★
8K
1★
31K

Compare ITVX or explore similar apps

Entertainment · Google Play · pick a head-to-head or jump to a leaderboard.

Frequently Asked About ITVX

How much money does ITVX make on Google Play?
ITVX has an estimated Play Store revenue of $645.9K per month (~$7.75M per year, $21.5K per day) with a likely range of $355.2K to $936.5K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does ITVX get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). ITVX reports 10,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 26.5M total downloads and 2.2M monthly active users on Android.
Is ITVX a top grossing Android app and what is its Play Store rank?
ITVX is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is ITVX Play Store revenue estimated?
Rev.now estimates ITVX Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($3.99 - $59.99 per item), ad monetization (eCPM × impressions × MAU) and the Entertainment category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does ITVX offer on Android?
ITVX offers in-app purchases ($3.99 - $59.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare ITVX Play Store revenue with another Android app?
Yes. Use the free compare tool to compare ITVX side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for ITVX?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for ITVX. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.