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IXL earns about
$117.2K/month
range $64.4K – $169.9K · $1.41M/year
Live data · refreshed every hour
Per Day
$3.9K
$2.1K – $5.7K
Per Week
$27.3K
$15.0K – $39.6K
Per Month
$117.2K
$64.4K – $169.9K
Per Year
$1.41M
$773.2K – $2.04M
Lifetime
$3.51M
$1.93M – $5.10M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for IXL
Auto-generated from this app's real revenue ($117.2K/month · $1.41M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
54/100
Opportunity
65/100
Cloneability
$0
Revenue / install
✓ Features to copy
- subscription paywall (~$19.95/mo) - proven monetization
⚡ Improve / fix
- subscription is $19.95/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
IXL charges ~$19.95/mo. Competitive entry: $11.97/mo or annual at $72/year (50% off annual is the standard hook).
🔡 App Store title ideas
Pro: AI-Powered EducationSmart : Education Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried IXL for 30 days - here's what I'd do differently"
- "Why IXL costs $19.95/mo when ours costs $11.97"
- "The education app IXL won't tell you these 3 things"
Monetization
Subscription (~$19.95/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
7.1M installs · 5.6% active · 1.1% pay
In-App Purchases
- Sub Subscription tier $19.95/month
Subscription tiers parsed from store description.
App Details
Pulled from Google Play- Released
- Jul 26, 2014
- Last Updated
- Apr 6, 2026
- Content Rating
- Everyone
- Category
- Education
- Price
- Free
- Currency
- USD
- Developer
- IXL Learning
What's new
Bug fixes and performance improvements.
Fun Numbers - share these
$0
every second
$3
every minute
$163
every hour
$3.9K
every day
- ☕ Buys 781 $5 coffees every day
- 👨💻 Pays for 8 senior engineer salaries per year
- 🚗 Earns enough for 33 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 111 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Total Installs
7.1M
Reported: 5,000,000+
Active Users (MAU est.)
398K
5.6% of installs · default benchmark · cumulative-install decay × 0.5
Rating
4.08 ★
9K reviews
Monetization
Subscription (~$19.95/mo)
Rating Distribution
5★
30K
4★
3K
3★
1K
2★
687
1★
8K
Compare IXL or explore similar apps
Education · Google Play · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About IXL
How much money does IXL make on Google Play? ⌄
IXL has an estimated Play Store revenue of $117.2K per month (~$1.41M per year, $3.9K per day) with a likely range of $64.4K to $169.9K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does IXL get? ⌄
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). IXL reports 5,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 7.1M total downloads and 398K monthly active users on Android.
Is IXL a top grossing Android app and what is its Play Store rank? ⌄
IXL is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is IXL Play Store revenue estimated? ⌄
Rev.now estimates IXL Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges (shown on the Play listing when available), ad monetization (eCPM × impressions × MAU) and the Education category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does IXL offer on Android? ⌄
IXL currently shows no in-app purchases or subscription pricing on the public Google Play listing. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare IXL Play Store revenue with another Android app? ⌄
Yes. Use the free compare tool to compare IXL side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for IXL? ⌄
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for IXL. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.
