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LastPass Password Manager Play Store Revenue Estimate

LastPass US LP · Productivity

LastPass is a password manager that secures your passwords and personal information in an encrypted vault. As you visit apps and sites, LastPass autofills your login credentials. From your LastPass vault, you can store passwords and logins,…

Google Play ★ 3.7 Free IAP 🎯 Opportunity 65 🔨 Clone 15
REV.NOW
LastPass Password Manager icon
LastPass Password Manager earns about
$117.1K/month
range $64.4K – $169.9K · $1.41M/year
Live data · refreshed every hour
Per Day
$3.9K
$2.1K – $5.7K
Per Week
$27.3K
$15.0K – $39.6K
Per Month
$117.1K
$64.4K – $169.9K
Per Year
$1.41M
$773.2K – $2.04M
Lifetime
$3.51M
$1.93M – $5.10M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for LastPass Password Manager

Auto-generated from this app's real revenue ($117.1K/month · $1.41M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

65/100
Opportunity
Decent target
15/100
Cloneability
Very hard (network effects, regulatory, or content-licensing moats);
$0
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$5.97/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • ★ rating only 3.7 - read /intelligence/reviews/android/lastpass-password-manager/ to mine the top complaints

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

LastPass Password Manager is at $5.97/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Productivity
  • Smart : Productivity Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried LastPass Password Manager for 30 days - here's what I'd do differently"
  • "Why LastPass Password Manager costs $5.97/mo when ours costs $3.58"
  • "The productivity app LastPass Password Manager won't tell you these 3 things"

Monetization

Subscription (~$5.97/mo, security)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
14K
16.7M installs · 2.8% active · 3.0% pay
Profile: Security
In-App Purchases
  • Sub Subscription tier $0.99/month
  • Sub Subscription tier $35.99/month
Subscription tiers parsed from store description.

App Details

Pulled from Google Play
Current Version
6.49.0.23649
Last Updated
May 5, 2026
Required OS
12
Content Rating
Everyone
Category
Productivity
Price
Free
Currency
USD
Developer
LastPass US LP

What's new in v6.49.0.23649

You'll have a more reliable experience thanks to various minor bug fixes.

Fun Numbers - share these

$0
every second
$3
every minute
$163
every hour
$3.9K
every day
  • ☕ Buys 781 $5 coffees every day
  • 👨‍💻 Pays for 8 senior engineer salaries per year
  • 🚗 Earns enough for 33 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 111 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
16.7M
Reported: 10,000,000+
Active Users (MAU est.)
468K
2.8% of installs · security profile benchmark · cumulative-install decay × 0.3
Rating
3.68 ★
41K reviews
Monetization
Subscription (~$5.97/mo, security)
IAP: $0.99 - $35.99 per item

Rating Distribution

5★
129K
4★
23K
3★
15K
2★
16K
1★
53K

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Frequently Asked About LastPass Password Manager

How much money does LastPass Password Manager make on Google Play?
LastPass Password Manager has an estimated Play Store revenue of $117.1K per month (~$1.41M per year, $3.9K per day) with a likely range of $64.4K to $169.9K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does LastPass Password Manager get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). LastPass Password Manager reports 10,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 16.7M total downloads and 468K monthly active users on Android.
Is LastPass Password Manager a top grossing Android app and what is its Play Store rank?
LastPass Password Manager is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is LastPass Password Manager Play Store revenue estimated?
Rev.now estimates LastPass Password Manager Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.99 - $35.99 per item), ad monetization (eCPM × impressions × MAU) and the Productivity category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does LastPass Password Manager offer on Android?
LastPass Password Manager offers in-app purchases ($0.99 - $35.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare LastPass Password Manager Play Store revenue with another Android app?
Yes. Use the free compare tool to compare LastPass Password Manager side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for LastPass Password Manager?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for LastPass Password Manager. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.