← Check another app
Lensa: photo editor & AI art icon

Lensa: photo editor & AI art Play Store Revenue Estimate

Prisma Labs, Inc. · Photography

Lensa is a photo editor tool for retouching portrait selfies. The app has many photo editing filters and techniques for pictures to get a sweet selfie, remove any blur background or do any other necessary editing. With its simple editing fe…

Google Play ★ 4.1 Free IAP 🎯 Opportunity 57 🔨 Clone 65
REV.NOW
Lensa: photo editor & AI art icon
Lensa: photo editor & AI art earns about
$868.7K/month
range $477.8K – $1.26M · $10.42M/year
Live data · refreshed every hour
Per Day
$29.0K
$15.9K – $42.0K
Per Week
$202.7K
$111.5K – $293.9K
Per Month
$868.7K
$477.8K – $1.26M
Per Year
$10.42M
$5.73M – $15.11M
Lifetime
$26.06M
$14.33M – $37.79M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Lensa: photo editor & AI art

Auto-generated from this app's real revenue ($868.7K/month · $10.42M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

57/100
Opportunity
Decent target
65/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$1
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$8.90/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Lensa: photo editor & AI art is at $8.90/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Photography
  • Smart : Photography Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Lensa: photo editor & AI art for 30 days - here's what I'd do differently"
  • "Why Lensa: photo editor & AI art costs $8.90/mo when ours costs $5.34"
  • "The photography app Lensa: photo editor & AI art won't tell you these 3 things"

Monetization

Subscription (~$8.90/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
70K
24.4M installs · 9% active · 3.2% pay
In-App Purchases
  • Sub Subscription tier $0.99/month
  • Sub Subscription tier $79.99/month
Subscription tiers parsed from store description.

App Details

Pulled from Google Play
Current Version
6.3.0+859
Released
Oct 2, 2019
Last Updated
Apr 28, 2026
Required OS
10
Content Rating
Everyone
Category
Photography
Price
Free
Currency
USD
Developer
Prisma Labs, Inc.

What's new in v6.3.0+859

New Magic Effects unlocked. Drop a photo, pick a vibe, watch it transform. You're gonna want to try them all.

Fun Numbers - share these

$0
every second
$20
every minute
$1.2K
every hour
$29.0K
every day
  • ☕ Buys 6K $5 coffees every day
  • 👨‍💻 Pays for 58 senior engineer salaries per year
  • 🚗 Earns enough for 248 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 15 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
24.4M
Reported: 10,000,000+
Active Users (MAU est.)
2.2M
9% of installs · PHOTOGRAPHY category benchmark · cumulative-install decay × 0.3
Rating
4.06 ★
9K reviews
Monetization
Subscription (~$8.90/mo)
IAP: $0.99 - $79.99 per item

Rating Distribution

5★
134K
4★
16K
3★
5K
2★
6K
1★
35K

Compare Lensa: photo editor & AI art or explore similar apps

Photography · Google Play · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Lensa: photo editor & AI art

How much money does Lensa: photo editor & AI art make on Google Play?
Lensa: photo editor & AI art has an estimated Play Store revenue of $868.7K per month (~$10.42M per year, $29.0K per day) with a likely range of $477.8K to $1.26M. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Lensa: photo editor & AI art get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Lensa: photo editor & AI art reports 10,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 24.4M total downloads and 2.2M monthly active users on Android.
Is Lensa: photo editor & AI art a top grossing Android app and what is its Play Store rank?
Lensa: photo editor & AI art is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Lensa: photo editor & AI art Play Store revenue estimated?
Rev.now estimates Lensa: photo editor & AI art Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.99 - $79.99 per item), ad monetization (eCPM × impressions × MAU) and the Photography category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Lensa: photo editor & AI art offer on Android?
Lensa: photo editor & AI art offers in-app purchases ($0.99 - $79.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Lensa: photo editor & AI art Play Store revenue with another Android app?
Yes. Use the free compare tool to compare Lensa: photo editor & AI art side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Lensa: photo editor & AI art?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Lensa: photo editor & AI art. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.