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Merlin Bird ID by Cornell Lab earns about
$0/month
range $0 – $0 · $0/year
Live data · refreshed every hour
Per Day
$0
$0 – $0
Per Week
$0
$0 – $0
Per Month
$0
$0 – $0
Per Year
$0
$0 – $0
Lifetime
$0
$0 – $0
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Merlin Bird ID by Cornell Lab
Auto-generated from this app's real revenue ($0/month · $0/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
0/100
Opportunity
60/100
Cloneability
$0
Revenue / install
✓ Features to copy
- the proven core flow that drove these download numbers
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature
- onboarding flow
- IAP unlock or one-time purchase
- settings + share
💰 Pricing recommendation
Merlin Bird ID by Cornell Lab is free with ads. Consider a free trial → $4.99/mo or $29.99/yr subscription model - much higher ARPU than ads.
🔡 App Store title ideas
Pro: AI-Powered Books & ReferenceSmart : Books & Reference Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Merlin Bird ID by Cornell Lab for 30 days - here's what I'd do differently"
- "Why Merlin Bird ID by Cornell Lab costs $9.99/mo when ours costs $5.99"
- "The books & reference app Merlin Bird ID by Cornell Lab won't tell you these 3 things"
Monetization
No App Store revenue (monetizes off-store)Revenue mix (estimated)
- Ads / branded ~100%
Paying users (est.)
Per-MAU revenue from category benchmark ($0.20–$1.50/mo)
In-App Purchases
No in-app purchases
Free app, likely ad-supported.
App Details
Pulled from Google Play- Current Version
- 3.12.1
- Released
- Jun 26, 2014
- Last Updated
- Jun 8, 2026
- Required OS
- 7.0
- Content Rating
- Everyone
- Category
- Books & Reference
- Price
- Free
- Currency
- USD
- Developer
- Cornell Lab of Ornithology
What's new in v3.12.1
What’s new in 3.12:
Observation Deck: Your Merlin home screen now features a swipeable daily feed showcasing Bird of the Day, stunning featured photos, and bite-sized bird tips! Each contains a full-screen view for photos and videos, plus a "Learn more" button to dive deeper into species accounts or related content.
New language support for Kyrgyz and Welsh.
Improvements and new species added to Photo ID
Fun Numbers - share these
$0
every second
$0
every minute
$0
every hour
$0
every day
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Total Installs
11.2M
Reported: 10,000,000+
Active Users (MAU est.)
404K
3.6% of installs · default benchmark · cumulative-install decay × 0.3
Rating
4.91 ★
30K reviews
Monetization
No App Store revenue (monetizes off-store)
Rating Distribution
5★
163K
4★
5K
3★
911
2★
750
1★
1K
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Frequently Asked About Merlin Bird ID by Cornell Lab
How much money does Merlin Bird ID by Cornell Lab make on Google Play? ⌄
Merlin Bird ID by Cornell Lab has an estimated Play Store revenue of $0 per month (~$0 per year, $0 per day) with a likely range of $0 to $0. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Merlin Bird ID by Cornell Lab get? ⌄
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Merlin Bird ID by Cornell Lab reports 10,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 11.2M total downloads and 404K monthly active users on Android.
Is Merlin Bird ID by Cornell Lab a top grossing Android app and what is its Play Store rank? ⌄
Merlin Bird ID by Cornell Lab is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Merlin Bird ID by Cornell Lab Play Store revenue estimated? ⌄
Rev.now estimates Merlin Bird ID by Cornell Lab Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges (shown on the Play listing when available), ad monetization (eCPM × impressions × MAU) and the Books & Reference category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Merlin Bird ID by Cornell Lab offer on Android? ⌄
Merlin Bird ID by Cornell Lab currently shows no in-app purchases or subscription pricing on the public Google Play listing. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Merlin Bird ID by Cornell Lab Play Store revenue with another Android app? ⌄
Yes. Use the free compare tool to compare Merlin Bird ID by Cornell Lab side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Merlin Bird ID by Cornell Lab? ⌄
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Merlin Bird ID by Cornell Lab. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.
