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Merlin Bird ID by Cornell Lab icon

Merlin Bird ID by Cornell Lab Play Store Revenue Estimate

Cornell Lab of Ornithology · Books & Reference

What's that bird? Ask Merlin-the world’s leading app for birds. Just like magic, Merlin Bird ID will help you solve the mystery. Merlin Bird ID helps you identify birds you see and hear. Merlin is unlike any other bird app-it's powered by …

Google Play ★ 4.9 Free 🔨 Clone 60
REV.NOW
Merlin Bird ID by Cornell Lab icon
Merlin Bird ID by Cornell Lab earns about
$0/month
range $0 – $0 · $0/year
Live data · refreshed every hour
Per Day
$0
$0 – $0
Per Week
$0
$0 – $0
Per Month
$0
$0 – $0
Per Year
$0
$0 – $0
Lifetime
$0
$0 – $0
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Merlin Bird ID by Cornell Lab

Auto-generated from this app's real revenue ($0/month · $0/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

0/100
Opportunity
Marginal - only if you have a real angle
60/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$0
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • the proven core flow that drove these download numbers

⚡ Improve / fix

  • faster onboarding · clearer pricing page · richer empty-state

🛠 MVP scope

  • core feature
  • onboarding flow
  • IAP unlock or one-time purchase
  • settings + share

💰 Pricing recommendation

Merlin Bird ID by Cornell Lab is free with ads. Consider a free trial → $4.99/mo or $29.99/yr subscription model - much higher ARPU than ads.

🔡 App Store title ideas

  • Pro: AI-Powered Books & Reference
  • Smart : Books & Reference Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Merlin Bird ID by Cornell Lab for 30 days - here's what I'd do differently"
  • "Why Merlin Bird ID by Cornell Lab costs $9.99/mo when ours costs $5.99"
  • "The books & reference app Merlin Bird ID by Cornell Lab won't tell you these 3 things"

Monetization

No App Store revenue (monetizes off-store)
Revenue mix (estimated)
  • Ads / branded ~100%
Paying users (est.)
~$0.85 ARPU
Per-MAU revenue from category benchmark ($0.20–$1.50/mo)
In-App Purchases
No in-app purchases
Free app, likely ad-supported.

App Details

Pulled from Google Play
Current Version
3.11
Released
Jun 26, 2014
Last Updated
Apr 7, 2026
Required OS
7.0
Content Rating
Everyone
Category
Books & Reference
Price
Free
Currency
USD
Developer
Cornell Lab of Ornithology

What's new in v3.11

What’s new in 3.11:
Sound ID is better at listening for birds, and now includes hundreds of new species in Central and South America, Australia, Hawai’i, the Caribbean,Taiwan, and India!
Improvements and new species added to Photo ID
Nearby Places: Get ready to explore! Get seasonal suggestions for nearby places where you can find your Bird of the Day, and other birds you want to see.
Bug fixes and improvements.

Fun Numbers - share these

$0
every second
$0
every minute
$0
every hour
$0
every day

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
10.3M
Reported: 10,000,000+
Active Users (MAU est.)
369K
3.6% of installs · default benchmark · cumulative-install decay × 0.3
Rating
4.91 ★
29K reviews
Monetization
No App Store revenue (monetizes off-store)

Rating Distribution

5★
152K
4★
5K
3★
911
2★
732
1★
1K

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Frequently Asked About Merlin Bird ID by Cornell Lab

How much money does Merlin Bird ID by Cornell Lab make on Google Play?
Merlin Bird ID by Cornell Lab has an estimated Play Store revenue of $0 per month (~$0 per year, $0 per day) with a likely range of $0 to $0. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Merlin Bird ID by Cornell Lab get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Merlin Bird ID by Cornell Lab reports 10,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 10.3M total downloads and 369K monthly active users on Android.
Is Merlin Bird ID by Cornell Lab a top grossing Android app and what is its Play Store rank?
Merlin Bird ID by Cornell Lab is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Merlin Bird ID by Cornell Lab Play Store revenue estimated?
Rev.now estimates Merlin Bird ID by Cornell Lab Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges (shown on the Play listing when available), ad monetization (eCPM × impressions × MAU) and the Books & Reference category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Merlin Bird ID by Cornell Lab offer on Android?
Merlin Bird ID by Cornell Lab currently shows no in-app purchases or subscription pricing on the public Google Play listing. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Merlin Bird ID by Cornell Lab Play Store revenue with another Android app?
Yes. Use the free compare tool to compare Merlin Bird ID by Cornell Lab side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Merlin Bird ID by Cornell Lab?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Merlin Bird ID by Cornell Lab. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.