
A specific clone-and-improve plan for Merlin Bird ID by Cornell Lab
Auto-generated from this app's real revenue ($0/month · $0/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
✓ Features to copy
- the proven core flow that drove these download numbers
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature
- onboarding flow
- IAP unlock or one-time purchase
- settings + share
💰 Pricing recommendation
Merlin Bird ID by Cornell Lab is free with ads. Consider a free trial → $4.99/mo or $29.99/yr subscription model - much higher ARPU than ads.
🔡 App Store title ideas
Pro: AI-Powered Books & ReferenceSmart : Books & Reference Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Merlin Bird ID by Cornell Lab for 30 days - here's what I'd do differently"
- "Why Merlin Bird ID by Cornell Lab costs $9.99/mo when ours costs $5.99"
- "The books & reference app Merlin Bird ID by Cornell Lab won't tell you these 3 things"
Monetization
No App Store revenue (monetizes off-store)- Ads / branded ~100%
App Details
Pulled from Google Play- Current Version
- 3.11
- Released
- Jun 26, 2014
- Last Updated
- Apr 7, 2026
- Required OS
- 7.0
- Content Rating
- Everyone
- Category
- Books & Reference
- Price
- Free
- Currency
- USD
- Developer
- Cornell Lab of Ornithology
What's new in v3.11
What’s new in 3.11:
Sound ID is better at listening for birds, and now includes hundreds of new species in Central and South America, Australia, Hawai’i, the Caribbean,Taiwan, and India!
Improvements and new species added to Photo ID
Nearby Places: Get ready to explore! Get seasonal suggestions for nearby places where you can find your Bird of the Day, and other birds you want to see.
Bug fixes and improvements.
Fun Numbers - share these
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Rating Distribution
Compare Merlin Bird ID by Cornell Lab or explore similar apps
Books & Reference · Google Play · pick a head-to-head or jump to a leaderboard.