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REV.NOW
Mullvad VPN earns about
$42.4K/month
range $23.3K – $61.5K · $508.9K/year
Live data · refreshed every hour
Per Day
$1.4K
$778 – $2.0K
Per Week
$9.9K
$5.4K – $14.3K
Per Month
$42.4K
$23.3K – $61.5K
Per Year
$508.9K
$279.9K – $738.0K
Lifetime
$1.27M
$699.8K – $1.84M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Mullvad VPN
Auto-generated from this app's real revenue ($42.4K/month · $508.9K/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
36/100
Opportunity
65/100
Cloneability
$0
Revenue / install
✓ Features to copy
- subscription paywall (~$10.37/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $10.37/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Mullvad VPN is at $10.37/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered ToolsSmart : Tools Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Mullvad VPN for 30 days - here's what I'd do differently"
- "Why Mullvad VPN costs $10.37/mo when ours costs $6.22"
- "The tools app Mullvad VPN won't tell you these 3 things"
Monetization
Subscription (~$10.37/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
5.3M installs · 5.7% active · 1.0% pay
In-App Purchases
- Sub Subscription tier $5.99/month
- Sub Subscription tier $17.97/month
Subscription tiers parsed from store description.
App Details
Pulled from Google Play- Current Version
- 2026.5
- Released
- May 4, 2021
- Last Updated
- May 7, 2026
- Required OS
- 9
- Content Rating
- Everyone
- Category
- Tools
- Price
- Free
- Currency
- USD
- Developer
- Mullvad VPN AB
What's new in v2026.5
- Fixed a rare issue where the app could get blocked when using multihop.
Fun Numbers - share these
$0
every second
$1
every minute
$59
every hour
$1.4K
every day
- ☕ Buys 283 $5 coffees every day
- 👨💻 Pays for 3 senior engineer salaries per year
- 🚗 Earns enough for 12 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 306 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Total Installs
5.3M
Reported: 5,000,000+
Active Users (MAU est.)
303K
5.7% of installs · default benchmark · cumulative-install decay × 0.5
Rating
4.21 ★
818 reviews
Monetization
Subscription (~$10.37/mo)
IAP: $5.99 - $17.97 per item
Rating Distribution
5★
6K
4★
351
3★
351
2★
219
1★
1K
Compare Mullvad VPN or explore similar apps
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Frequently Asked About Mullvad VPN
How much money does Mullvad VPN make on Google Play? ⌄
Mullvad VPN has an estimated Play Store revenue of $42.4K per month (~$508.9K per year, $1.4K per day) with a likely range of $23.3K to $61.5K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Mullvad VPN get? ⌄
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Mullvad VPN reports 5,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 5.3M total downloads and 303K monthly active users on Android.
Is Mullvad VPN a top grossing Android app and what is its Play Store rank? ⌄
Mullvad VPN is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Mullvad VPN Play Store revenue estimated? ⌄
Rev.now estimates Mullvad VPN Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($5.99 - $17.97 per item), ad monetization (eCPM × impressions × MAU) and the Tools category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Mullvad VPN offer on Android? ⌄
Mullvad VPN offers in-app purchases ($5.99 - $17.97 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Mullvad VPN Play Store revenue with another Android app? ⌄
Yes. Use the free compare tool to compare Mullvad VPN side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Mullvad VPN? ⌄
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Mullvad VPN. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.
