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MyFitnessPal: Calorie Counter earns about
$3.02M/month
range $1.66M – $4.38M · $36.25M/year
Live data · refreshed every hour
Per Day
$100.7K
$55.4K – $146.0K
Per Week
$704.8K
$387.6K – $1.02M
Per Month
$3.02M
$1.66M – $4.38M
Per Year
$36.25M
$19.94M – $52.56M
Lifetime
$90.62M
$49.84M – $131.39M
Brand revenue
≈ Estimated
MyFitnessPal - full brand revenue
Annual brand revenue (2024)
$310M/year
App Store / Play Store share
12%
≈ $36M/year of in-app revenue
Off-store revenue (everything else)
$274M/year
88% of total brand revenue
MyFitnessPal earns about $310M/year as a brand.
The app stores are one channel. The full brand pulls in revenue across web subscriptions, ad sales, enterprise contracts and other distribution outside iOS and Android.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for MyFitnessPal: Calorie Counter
Auto-generated from this app's real revenue ($3.02M/month · $36.25M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
59/100
Opportunity
10/100
Cloneability
$1
Revenue / install
✓ Features to copy
- subscription paywall (~$9.95/mo) - proven monetization
- in-app purchase tier ladder for upsells
- photo-to-data feature (camera + AI for instant value delivery)
- zero-friction onboarding (open app → tap → result)
⚡ Improve / fix
- subscription is $9.95/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- camera input
- AI vision API for analysis
- food/exercise database
- daily log + streaks
- subscription paywall
💰 Pricing recommendation
MyFitnessPal: Calorie Counter is at $9.95/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered Health & FitnessSmart : Health & Fitness Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried MyFitnessPal: Calorie Counter for 30 days - here's what I'd do differently"
- "Why MyFitnessPal: Calorie Counter costs $9.95/mo when ours costs $5.97"
- "The health & fitness app MyFitnessPal: Calorie Counter won't tell you these 3 things"
Monetization
Subscription (~$9.95/mo, fitness-sub)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
133.9M installs · 4% active · 4.1% pay
Profile: Fitness sub
In-App Purchases
- Sub Subscription tier $0.99/month
- Sub Subscription tier $99.99/month
Subscription tiers parsed from store description.
App Details
Pulled from Google Play- Released
- Apr 26, 2010
- Last Updated
- May 1, 2026
- Content Rating
- Everyone
- Category
- Health & Fitness
- Price
- Free
- Currency
- USD
- Developer
- MyFitnessPal, Inc.
What's new
✅Today has arrived! Your diary, calories, macros, and habits now live on the home tab. Also copy meals across days, get progress insights, and more.
✅Fixed: some GLP-1 users were receiving med reminders even after pausing support from the More menu. Now when you pause, your reminders pause too.
*For all the latest fixes, update to the latest app version
Fun Numbers - share these
$1
every second
$70
every minute
$4.2K
every hour
$100.7K
every day
- ☕ Buys 20K $5 coffees every day
- 👨💻 Pays for 201 senior engineer salaries per year
- 🚗 Earns enough for 863 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 4 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Total Installs
133.9M
Reported: 100,000,000+
Active Users (MAU est.)
5.4M
4% of installs · fitness-sub profile benchmark · cumulative-install decay × 0.14
Rating
4.39 ★
454K reviews
Monetization
Subscription (~$9.95/mo, fitness-sub)
IAP: $0.99 - $99.99 per item
Rating Distribution
5★
2.1M
4★
371K
3★
146K
2★
84K
1★
212K
Compare MyFitnessPal: Calorie Counter or explore similar apps
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Frequently Asked About MyFitnessPal: Calorie Counter
How much money does MyFitnessPal: Calorie Counter make on Google Play? ⌄
MyFitnessPal: Calorie Counter has an estimated Play Store revenue of $3.02M per month (~$36.25M per year, $100.7K per day) with a likely range of $1.66M to $4.38M. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does MyFitnessPal: Calorie Counter get? ⌄
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). MyFitnessPal: Calorie Counter reports 100,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 133.9M total downloads and 5.4M monthly active users on Android.
Is MyFitnessPal: Calorie Counter a top grossing Android app and what is its Play Store rank? ⌄
MyFitnessPal: Calorie Counter is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is MyFitnessPal: Calorie Counter Play Store revenue estimated? ⌄
Rev.now estimates MyFitnessPal: Calorie Counter Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.99 - $99.99 per item), ad monetization (eCPM × impressions × MAU) and the Health & Fitness category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does MyFitnessPal: Calorie Counter offer on Android? ⌄
MyFitnessPal: Calorie Counter offers in-app purchases ($0.99 - $99.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare MyFitnessPal: Calorie Counter Play Store revenue with another Android app? ⌄
Yes. Use the free compare tool to compare MyFitnessPal: Calorie Counter side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for MyFitnessPal: Calorie Counter? ⌄
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for MyFitnessPal: Calorie Counter. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.
