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OkCupid Dating: Date Singles icon

OkCupid Dating: Date Singles Play Store Revenue Estimate

Match Group Americas, LLC · Dating

Get the best online dating app experience and match-up based on who you really are and what you love. OkCupid is all about inclusive online dating for every single person! The dating app that lets you experience real adult dating for those…

Google Play ★ 3.4 Free IAP 🎯 Opportunity 79 🔨 Clone 5
REV.NOW
OkCupid Dating: Date Singles icon
OkCupid Dating: Date Singles earns about
$5.52M/month
range $3.04M – $8.01M · $66.25M/year
Live data · refreshed every hour
Per Day
$184.0K
$101.2K – $266.8K
Per Week
$1.29M
$708.5K – $1.87M
Per Month
$5.52M
$3.04M – $8.01M
Per Year
$66.25M
$36.44M – $96.06M
Lifetime
$165.62M
$91.09M – $240.16M
Brand revenue ✓ Verified filing

Match Group - full brand revenue

Annual brand revenue (2024)
$3.5B/year
Dating · SEC 10-K FY2024
App Store / Play Store share
2%
≈ $66M/year of in-app revenue
Off-store revenue (everything else)
$3.4B/year
98% of total brand revenue

Match Group earns about $3.5B/year across the whole brand.

Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for OkCupid Dating: Date Singles

Auto-generated from this app's real revenue ($5.52M/month · $66.25M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

79/100
Opportunity
Strong clone target
5/100
Cloneability
Very hard (network effects, regulatory, or content-licensing moats);
$3
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$13.35/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • ★ rating only 3.4 - read /intelligence/reviews/android/okcupid-dating-date-singles/ to mine the top complaints
  • subscription is $13.35/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

OkCupid Dating: Date Singles is at $13.35/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Dating
  • Smart : Dating Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried OkCupid Dating: Date Singles for 30 days - here's what I'd do differently"
  • "Why OkCupid Dating: Date Singles costs $13.35/mo when ours costs $8.01"
  • "The dating app OkCupid Dating: Date Singles won't tell you these 3 things"

Monetization

Subscription (~$13.35/mo, dating)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
298K
49.7M installs · 9.5% active · 6.3% pay
Profile: Dating
In-App Purchases
  • Sub Subscription tier $0.99/month
  • Sub Subscription tier $179.99/month
Subscription tiers parsed from store description.

App Details

Pulled from Google Play
Current Version
112.0.0
Released
Jun 18, 2010
Last Updated
Apr 21, 2026
Required OS
8.0
Content Rating
Mature 17+
Category
Dating
Price
Free
Currency
USD
Developer
Match Group Americas, LLC

Fun Numbers - share these

$2
every second
$128
every minute
$7.7K
every hour
$184.0K
every day
  • ☕ Buys 37K $5 coffees every day
  • 👨‍💻 Pays for 368 senior engineer salaries per year
  • 🚗 Earns enough for 2K Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 2 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
49.7M
Reported: 10,000,000+
Active Users (MAU est.)
4.7M
9.5% of installs · dating profile benchmark · cumulative-install decay × 0.3
Rating
3.38 ★
90K reviews
Monetization
Subscription (~$13.35/mo, dating)
IAP: $0.99 - $179.99 per item

Rating Distribution

5★
297K
4★
101K
3★
43K
2★
31K
1★
203K

Compare OkCupid Dating: Date Singles or explore similar apps

Dating · Google Play · pick a head-to-head or jump to a leaderboard.

Frequently Asked About OkCupid Dating: Date Singles

How much money does OkCupid Dating: Date Singles make on Google Play?
OkCupid Dating: Date Singles has an estimated Play Store revenue of $5.52M per month (~$66.25M per year, $184.0K per day) with a likely range of $3.04M to $8.01M. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does OkCupid Dating: Date Singles get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). OkCupid Dating: Date Singles reports 10,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 49.7M total downloads and 4.7M monthly active users on Android.
Is OkCupid Dating: Date Singles a top grossing Android app and what is its Play Store rank?
OkCupid Dating: Date Singles is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is OkCupid Dating: Date Singles Play Store revenue estimated?
Rev.now estimates OkCupid Dating: Date Singles Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.99 - $179.99 per item), ad monetization (eCPM × impressions × MAU) and the Dating category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does OkCupid Dating: Date Singles offer on Android?
OkCupid Dating: Date Singles offers in-app purchases ($0.99 - $179.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare OkCupid Dating: Date Singles Play Store revenue with another Android app?
Yes. Use the free compare tool to compare OkCupid Dating: Date Singles side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for OkCupid Dating: Date Singles?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for OkCupid Dating: Date Singles. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.