
Match Group - full brand revenue
Match Group earns about $3.5B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
A specific clone-and-improve plan for OkCupid Dating: Date Singles
Auto-generated from this app's real revenue ($5.52M/month · $66.25M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
✓ Features to copy
- subscription paywall (~$13.35/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- ★ rating only 3.4 - read /intelligence/reviews/android/okcupid-dating-date-singles/ to mine the top complaints
- subscription is $13.35/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
OkCupid Dating: Date Singles is at $13.35/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered DatingSmart : Dating Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried OkCupid Dating: Date Singles for 30 days - here's what I'd do differently"
- "Why OkCupid Dating: Date Singles costs $13.35/mo when ours costs $8.01"
- "The dating app OkCupid Dating: Date Singles won't tell you these 3 things"
Monetization
Subscription (~$13.35/mo, dating)- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
- Sub Subscription tier $0.99/month
- Sub Subscription tier $179.99/month
App Details
Pulled from Google Play- Current Version
- 112.0.0
- Released
- Jun 18, 2010
- Last Updated
- Apr 21, 2026
- Required OS
- 8.0
- Content Rating
- Mature 17+
- Category
- Dating
- Price
- Free
- Currency
- USD
- Developer
- Match Group Americas, LLC
Fun Numbers - share these
- ☕ Buys 37K $5 coffees every day
- 👨💻 Pays for 368 senior engineer salaries per year
- 🚗 Earns enough for 2K Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 2 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Rating Distribution
Compare OkCupid Dating: Date Singles or explore similar apps
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