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REV.NOW
Pinterest earns about
$1.51M/month
range $829.8K – $2.19M · $18.11M/year
Live data · refreshed every hour
Per Day
$50.3K
$27.7K – $72.9K
Per Week
$352.1K
$193.6K – $510.5K
Per Month
$1.51M
$829.8K – $2.19M
Per Year
$18.11M
$9.96M – $26.25M
Lifetime
$45.26M
$24.90M – $65.63M
Brand revenue
✓ Verified filing
Pinterest - full brand revenue
Annual brand revenue (2024)
$3.6B/year
App Store / Play Store share
1%
≈ $18M/year of in-app revenue
Off-store revenue (everything else)
$3.6B/year
99% of total brand revenue
Pinterest earns about $3.6B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Pinterest
Auto-generated from this app's real revenue ($1.51M/month · $18.11M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
59/100
Opportunity
60/100
Cloneability
$0
Revenue / install
✓ Features to copy
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature
- onboarding flow
- IAP unlock or one-time purchase
- settings + share
💰 Pricing recommendation
Pinterest is free with IAP. Consider a free trial → $4.99/mo or $29.99/yr subscription model - much higher ARPU than ads.
🔡 App Store title ideas
Pro: AI-Powered LifestyleSmart : Lifestyle Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Pinterest for 30 days - here's what I'd do differently"
- "Why Pinterest costs $9.99/mo when ours costs $5.99"
- "The lifestyle app Pinterest won't tell you these 3 things"
Monetization
Free + IAP (tiers not exposed by store)Revenue mix (estimated)
- In-app purchases ~62%
- Ads ~38%
Paying users (est.)
Per-MAU revenue from category benchmark ($0.20–$1.50/mo)
In-App Purchases
$10.00 per item
Range reported by Google Play.
App Details
Pulled from Google Play- Released
- Aug 14, 2012
- Last Updated
- May 4, 2026
- Content Rating
- Teen
- Category
- Lifestyle
- Price
- Free
- Currency
- USD
- Developer
What's new
Every week we polish up the Pinterest app to make it faster and better than ever. Tell us if you like this newest version at https://help.pinterest.com/contact
Fun Numbers - share these
$1
every second
$35
every minute
$2.1K
every hour
$50.3K
every day
- ☕ Buys 10K $5 coffees every day
- 👨💻 Pays for 101 senior engineer salaries per year
- 🚗 Earns enough for 431 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 9 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Total Installs
1.5B
Reported: 1,000,000,000+
Active Users (MAU est.)
10.6M
0.7% of installs · default benchmark · cumulative-install decay × 0.06
Rating
4.32 ★
702K reviews
Monetization
Free + IAP (tiers not exposed by store)
IAP: $10.00 per item
Rating Distribution
5★
8.3M
4★
1.2M
3★
490K
2★
355K
1★
1.1M
Compare Pinterest or explore similar apps
Lifestyle · Google Play · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About Pinterest
How much money does Pinterest make on Google Play? ⌄
Pinterest has an estimated Play Store revenue of $1.51M per month (~$18.11M per year, $50.3K per day) with a likely range of $829.8K to $2.19M. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Pinterest get? ⌄
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Pinterest reports 1,000,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 1.5B total downloads and 10.6M monthly active users on Android.
Is Pinterest a top grossing Android app and what is its Play Store rank? ⌄
Pinterest is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Pinterest Play Store revenue estimated? ⌄
Rev.now estimates Pinterest Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($10.00 per item), ad monetization (eCPM × impressions × MAU) and the Lifestyle category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Pinterest offer on Android? ⌄
Pinterest offers in-app purchases ($10.00 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Pinterest Play Store revenue with another Android app? ⌄
Yes. Use the free compare tool to compare Pinterest side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Pinterest? ⌄
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Pinterest. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.
