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Plants vs. Zombies™ icon

Plants vs. Zombies™ Play Store Revenue Estimate

ELECTRONIC ARTS · Strategy

This game includes optional in-game purchases of virtual currency that can be used to acquire virtual in-game items. Get ready to soil your plants as a mob of fun-loving zombies is about to invade your home. Use your arsenal of 49 zombie-z…

Google Play ★ 3.8 Free IAP 🎯 Opportunity 73 🔨 Clone 65
REV.NOW
Plants vs. Zombies™ icon
Plants vs. Zombies™ earns about
$7.08M/month
range $3.89M – $10.27M · $84.97M/year
Live data · refreshed every hour
Per Day
$236.0K
$129.8K – $342.2K
Per Week
$1.65M
$908.7K – $2.40M
Per Month
$7.08M
$3.89M – $10.27M
Per Year
$84.97M
$46.73M – $123.20M
Lifetime
$212.41M
$116.83M – $308.00M
Brand revenue ✓ Verified filing

Electronic Arts - full brand revenue

Annual brand revenue (2024)
$7.6B/year
Gaming · SEC 10-K FY2024
App Store / Play Store share
1%
≈ $85M/year of in-app revenue
Off-store revenue (everything else)
$7.5B/year
99% of total brand revenue

Electronic Arts earns about $7.6B/year across the whole brand.

Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Plants vs. Zombies™

Auto-generated from this app's real revenue ($7.08M/month · $84.97M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

73/100
Opportunity
Strong clone target
65/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$0
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$2.81/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • ★ rating only 3.8 - read /intelligence/reviews/android/plants-vs-zombies/ to mine the top complaints

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Plants vs. Zombies™ is at $2.81/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Strategy
  • Smart : Strategy Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Plants vs. Zombies™ for 30 days - here's what I'd do differently"
  • "Why Plants vs. Zombies™ costs $2.81/mo when ours costs $1.69"
  • "The strategy app Plants vs. Zombies™ won't tell you these 3 things"

Monetization

Subscription (~$2.81/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
1.8M
633.0M installs · 1.6% active · 17.9% pay
In-App Purchases
  • Sub Subscription tier $0.99/month
  • Sub Subscription tier $7.99/month
Subscription tiers parsed from store description.

App Details

Pulled from Google Play
Current Version
3.15.0
Released
Nov 13, 2014
Last Updated
May 4, 2026
Required OS
7.0
Content Rating
Everyone 10+
Category
Strategy
Price
Free
Currency
USD
Developer
ELECTRONIC ARTS

What's new in v3.15.0

Hello, smarty plants! Your zombie-zapping experience will get better with some behind-the-scenes updates and brain-picking improvements. As always, thanks for playing.

Fun Numbers - share these

$3
every second
$164
every minute
$9.8K
every hour
$236.0K
every day
  • ☕ Buys 47K $5 coffees every day
  • 👨‍💻 Pays for 472 senior engineer salaries per year
  • 🚗 Earns enough for 2K Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 2 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
633.0M
Reported: 500,000,000+
Active Users (MAU est.)
10.1M
1.6% of installs · default benchmark · cumulative-install decay × 0.14
Rating
3.85 ★
117K reviews
Monetization
Subscription (~$2.81/mo)
IAP: $0.99 - $7.99 per item

Rating Distribution

5★
3.5M
4★
505K
3★
312K
2★
300K
1★
1.1M

Compare Plants vs. Zombies™ or explore similar apps

Strategy · Google Play · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Plants vs. Zombies™

How much money does Plants vs. Zombies™ make on Google Play?
Plants vs. Zombies™ has an estimated Play Store revenue of $7.08M per month (~$84.97M per year, $236.0K per day) with a likely range of $3.89M to $10.27M. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Plants vs. Zombies™ get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Plants vs. Zombies™ reports 500,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 633.0M total downloads and 10.1M monthly active users on Android.
Is Plants vs. Zombies™ a top grossing Android app and what is its Play Store rank?
Plants vs. Zombies™ is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Plants vs. Zombies™ Play Store revenue estimated?
Rev.now estimates Plants vs. Zombies™ Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.99 - $7.99 per item), ad monetization (eCPM × impressions × MAU) and the Strategy category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Plants vs. Zombies™ offer on Android?
Plants vs. Zombies™ offers in-app purchases ($0.99 - $7.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Plants vs. Zombies™ Play Store revenue with another Android app?
Yes. Use the free compare tool to compare Plants vs. Zombies™ side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Plants vs. Zombies™?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Plants vs. Zombies™. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.