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Plenty of Fish : Dating App icon

Plenty of Fish : Dating App Play Store Revenue Estimate

Plentyoffish Media ULC · Dating

The best dating app to let you really be you and choose how you want to date online. Are you ready to start dating better? At Plenty of Fish, we're on a mission to be your ultimate online dating wingmate. We're here to help you effortlessl…

Google Play ★ 3.7 Free IAP 🎯 Opportunity 73 🔨 Clone 5
REV.NOW
Plenty of Fish : Dating App icon
Plenty of Fish : Dating App earns about
$11.38M/month
range $6.26M – $16.50M · $136.52M/year
Live data · refreshed every hour
Per Day
$379.2K
$208.6K – $549.9K
Per Week
$2.65M
$1.46M – $3.85M
Per Month
$11.38M
$6.26M – $16.50M
Per Year
$136.52M
$75.09M – $197.96M
Lifetime
$341.31M
$187.72M – $494.90M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Plenty of Fish : Dating App

Auto-generated from this app's real revenue ($11.38M/month · $136.52M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

73/100
Opportunity
Strong clone target
5/100
Cloneability
Very hard (network effects, regulatory, or content-licensing moats);
$4
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$19.90/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • ★ rating only 3.7 - read /intelligence/reviews/android/plenty-of-fish-dating-app/ to mine the top complaints
  • subscription is $19.90/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Plenty of Fish : Dating App charges ~$19.90/mo. Competitive entry: $11.94/mo or annual at $72/year (50% off annual is the standard hook).

🔡 App Store title ideas

  • Pro: AI-Powered Dating
  • Smart : Dating Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Plenty of Fish : Dating App for 30 days - here's what I'd do differently"
  • "Why Plenty of Fish : Dating App costs $19.90/mo when ours costs $11.94"
  • "The dating app Plenty of Fish : Dating App won't tell you these 3 things"

Monetization

Subscription (~$19.90/mo, dating)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
412K
82.1M installs · 9.7% active · 5.2% pay
Profile: Dating
In-App Purchases
  • Sub Subscription tier $0.99/month
  • Sub Subscription tier $399.99/month
Subscription tiers parsed from store description.

App Details

Pulled from Google Play
Current Version
5.63.0.1516574
Released
Dec 22, 2010
Last Updated
Apr 13, 2026
Required OS
8.0
Content Rating
Mature 17+
Category
Dating
Price
Free
Currency
USD
Developer
Plentyoffish Media ULC

What's new in v5.63.0.1516574

- Enjoy POF with fewer bugs and improved stability

Fun Numbers - share these

$4
every second
$263
every minute
$15.8K
every hour
$379.2K
every day
  • ☕ Buys 76K $5 coffees every day
  • 👨‍💻 Pays for 758 senior engineer salaries per year
  • 🚗 Earns enough for 3K Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 1 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
82.1M
Reported: 50,000,000+
Active Users (MAU est.)
8.0M
9.7% of installs · dating profile benchmark · cumulative-install decay × 0.3
Rating
3.66 ★
355K reviews
Monetization
Subscription (~$19.90/mo, dating)
IAP: $0.99 - $399.99 per item

Rating Distribution

5★
848K
4★
193K
3★
208K
2★
77K
1★
354K

Compare Plenty of Fish : Dating App or explore similar apps

Dating · Google Play · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Plenty of Fish : Dating App

How much money does Plenty of Fish : Dating App make on Google Play?
Plenty of Fish : Dating App has an estimated Play Store revenue of $11.38M per month (~$136.52M per year, $379.2K per day) with a likely range of $6.26M to $16.50M. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Plenty of Fish : Dating App get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Plenty of Fish : Dating App reports 50,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 82.1M total downloads and 8.0M monthly active users on Android.
Is Plenty of Fish : Dating App a top grossing Android app and what is its Play Store rank?
Plenty of Fish : Dating App is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Plenty of Fish : Dating App Play Store revenue estimated?
Rev.now estimates Plenty of Fish : Dating App Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.99 - $399.99 per item), ad monetization (eCPM × impressions × MAU) and the Dating category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Plenty of Fish : Dating App offer on Android?
Plenty of Fish : Dating App offers in-app purchases ($0.99 - $399.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Plenty of Fish : Dating App Play Store revenue with another Android app?
Yes. Use the free compare tool to compare Plenty of Fish : Dating App side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Plenty of Fish : Dating App?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Plenty of Fish : Dating App. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.