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Pokémon GO icon

Pokémon GO Play Store Revenue Estimate

Niantic, Inc. · Adventure

Join Trainers across the globe who are discovering Pokémon as they explore the world around them. Pokémon GO is the global gaming sensation that has been downloaded over 1 billion times and named “Best Mobile Game” by the Game Developers Ch…

Google Play ★ 3.9 Free IAP 🎯 Opportunity 73 🔨 Clone 75
REV.NOW
Pokémon GO icon
Pokémon GO earns about
$3.12M/month
range $1.71M – $4.52M · $37.41M/year
Live data · refreshed every hour
Per Day
$103.9K
$57.1K – $150.7K
Per Week
$727.4K
$400.1K – $1.05M
Per Month
$3.12M
$1.71M – $4.52M
Per Year
$37.41M
$20.57M – $54.24M
Lifetime
$93.52M
$51.44M – $135.60M
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Pokémon GO

Auto-generated from this app's real revenue ($3.12M/month · $37.41M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

73/100
Opportunity
Strong clone target
75/100
Cloneability
Easy (1-2 weeks for an MVP)
$0
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$9.95/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • ★ rating only 3.9 - read /intelligence/reviews/android/pokemon-go/ to mine the top complaints
  • subscription is $9.95/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Pokémon GO is at $9.95/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Adventure
  • Smart : Adventure Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Pokémon GO for 30 days - here's what I'd do differently"
  • "Why Pokémon GO costs $9.95/mo when ours costs $5.97"
  • "The adventure app Pokémon GO won't tell you these 3 things"

Monetization

Subscription (~$9.95/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
226K
554.2M installs · 1.6% active · 2.5% pay
In-App Purchases
  • Sub Subscription tier $0.99/month
  • Sub Subscription tier $99.99/month
Subscription tiers parsed from store description.

App Details

Pulled from Google Play
Current Version
0.409.0
Released
Jul 6, 2016
Last Updated
Apr 24, 2026
Required OS
9
Content Rating
Everyone
Category
Adventure
Price
Free
Currency
USD
Developer
Niantic, Inc.

What's new in v0.409.0

Trainers,
Here’s what’s new in Pokémon GO!
Minor bug fixes and performance improvements

Fun Numbers - share these

$1
every second
$72
every minute
$4.3K
every hour
$103.9K
every day
  • ☕ Buys 21K $5 coffees every day
  • 👨‍💻 Pays for 208 senior engineer salaries per year
  • 🚗 Earns enough for 891 Tesla Model 3s annually
  • ⏱️ Earns the price of a coffee in 4 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
554.2M
Reported: 500,000,000+
Active Users (MAU est.)
8.9M
1.6% of installs · default benchmark · cumulative-install decay × 0.14
Rating
3.92 ★
996K reviews
Monetization
Subscription (~$9.95/mo)
IAP: $0.99 - $99.99 per item

Rating Distribution

5★
9.3M
4★
1.8M
3★
948K
2★
711K
1★
2.7M

Compare Pokémon GO or explore similar apps

Adventure · Google Play · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Pokémon GO

How much money does Pokémon GO make on Google Play?
Pokémon GO has an estimated Play Store revenue of $3.12M per month (~$37.41M per year, $103.9K per day) with a likely range of $1.71M to $4.52M. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Pokémon GO get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Pokémon GO reports 500,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 554.2M total downloads and 8.9M monthly active users on Android.
Is Pokémon GO a top grossing Android app and what is its Play Store rank?
Pokémon GO is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Pokémon GO Play Store revenue estimated?
Rev.now estimates Pokémon GO Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.99 - $99.99 per item), ad monetization (eCPM × impressions × MAU) and the Adventure category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Pokémon GO offer on Android?
Pokémon GO offers in-app purchases ($0.99 - $99.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Pokémon GO Play Store revenue with another Android app?
Yes. Use the free compare tool to compare Pokémon GO side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Pokémon GO?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Pokémon GO. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.