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PostNL Play Store Revenue Estimate

PostNL Holding B.V. · Shopping

Track and send your parcels with the PostNL app. In the app, you always have a complete overview of everything that's on its way to you. Sending a parcel is also easy via the app. Looking for a PostNL point? You can also easily find these i…

Google Play ★ 3.7 Free 🔨 Clone 70
REV.NOW
PostNL icon
PostNL earns about
$0/month
range $0 – $0 · $0/year
Live data · refreshed every hour
Per Day
$0
$0 – $0
Per Week
$0
$0 – $0
Per Month
$0
$0 – $0
Per Year
$0
$0 – $0
Lifetime
$0
$0 – $0
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for PostNL

Auto-generated from this app's real revenue ($0/month · $0/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

0/100
Opportunity
Marginal - only if you have a real angle
70/100
Cloneability
Moderate (4-8 weeks for a credible competitor)
$0
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • the proven core flow that drove these download numbers

⚡ Improve / fix

  • ★ rating only 3.7 - read /intelligence/reviews/android/postnl/ to mine the top complaints

🛠 MVP scope

  • core feature
  • onboarding flow
  • IAP unlock or one-time purchase
  • settings + share

💰 Pricing recommendation

PostNL is free with ads. Consider a free trial → $4.99/mo or $29.99/yr subscription model - much higher ARPU than ads.

🔡 App Store title ideas

  • Pro: AI-Powered Shopping
  • Smart : Shopping Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried PostNL for 30 days - here's what I'd do differently"
  • "Why PostNL costs $9.99/mo when ours costs $5.99"
  • "The shopping app PostNL won't tell you these 3 things"

Monetization

No App Store revenue (monetizes off-store)
Revenue mix (estimated)
  • Ads / branded ~100%
Paying users (est.)
~$1.65 ARPU
Per-MAU revenue from category benchmark ($0.30–$3.00/mo)
In-App Purchases
No in-app purchases
Free app, likely ad-supported.

App Details

Pulled from Google Play
Current Version
11.0.0
Released
Mar 25, 2011
Last Updated
May 7, 2026
Required OS
11
Content Rating
Everyone
Category
Shopping
Price
Free
Currency
USD
Developer
PostNL Holding B.V.

What's new in v11.0.0

In this version, we’ve been working behind the scenes of the app. And in between, we’ve squashed a few bugs.
Got any ideas or tips? Share them with us: go to ‘Service’ and then ‘Your opinion’.

Fun Numbers - share these

$0
every second
$0
every minute
$0
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$0
every day

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
7.7M
Reported: 5,000,000+
Active Users (MAU est.)
653K
8.5% of installs · SHOPPING category benchmark · cumulative-install decay × 0.5
Rating
3.70 ★
127 reviews
Monetization
No App Store revenue (monetizes off-store)

Rating Distribution

5★
92K
4★
26K
3★
10K
2★
9K
1★
39K

Compare PostNL or explore similar apps

Shopping · Google Play · pick a head-to-head or jump to a leaderboard.

Frequently Asked About PostNL

How much money does PostNL make on Google Play?
PostNL has an estimated Play Store revenue of $0 per month (~$0 per year, $0 per day) with a likely range of $0 to $0. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does PostNL get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). PostNL reports 5,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 7.7M total downloads and 653K monthly active users on Android.
Is PostNL a top grossing Android app and what is its Play Store rank?
PostNL is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is PostNL Play Store revenue estimated?
Rev.now estimates PostNL Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges (shown on the Play listing when available), ad monetization (eCPM × impressions × MAU) and the Shopping category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does PostNL offer on Android?
PostNL currently shows no in-app purchases or subscription pricing on the public Google Play listing. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare PostNL Play Store revenue with another Android app?
Yes. Use the free compare tool to compare PostNL side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for PostNL?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for PostNL. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.