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Real Plans - Meal Planner Play Store Revenue Estimate

Real Plans Inc. · Food & Drink

Real Plans is a meal planning app that helps you and your family consistently enjoy healthy, home cooked food. Our award winning meal planner is brimming with delicious recipes and is easily personalized for your unique tastes and lifest…

Google Play ★ 4.4 Free IAP 🎯 Opportunity 13 🔨 Clone 35
REV.NOW
Real Plans - Meal Planner icon
Real Plans - Meal Planner earns about
$1.7K/month
range $959 – $2.5K · $20.9K/year
Live data · refreshed every hour
Per Day
$58
$32 – $84
Per Week
$407
$224 – $590
Per Month
$1.7K
$959 – $2.5K
Per Year
$20.9K
$11.5K – $30.3K
Lifetime
$52.3K
$28.8K – $75.8K
BUILD THIS BETTER · INDIE PLAYBOOK

A specific clone-and-improve plan for Real Plans - Meal Planner

Auto-generated from this app's real revenue ($1.7K/month · $20.9K/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.

13/100
Opportunity
Marginal - only if you have a real angle
35/100
Cloneability
Hard (3-6 months - significant infrastructure or content needed)
$1
Revenue / install
Lifetime value per download (≈30-month app life). Higher = each user is worth more.

✓ Features to copy

  • subscription paywall (~$11.98/mo) - proven monetization
  • in-app purchase tier ladder for upsells

⚡ Improve / fix

  • subscription is $11.98/mo - undercut by 30-50% to win price-sensitive users

🛠 MVP scope

  • core feature loop
  • subscription gating
  • free-tier limits
  • trial period
  • analytics

💰 Pricing recommendation

Real Plans - Meal Planner is at $11.98/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.

🔡 App Store title ideas

  • Pro: AI-Powered Food & Drink
  • Smart : Food & Drink Tracker
  • + - Faster, Cheaper

📺 TikTok / ad hook angles

  • "I tried Real Plans - Meal Planner for 30 days - here's what I'd do differently"
  • "Why Real Plans - Meal Planner costs $11.98/mo when ours costs $7.19"
  • "The food & drink app Real Plans - Meal Planner won't tell you these 3 things"

Monetization

Subscription (~$11.98/mo)
Revenue mix (estimated)
  • Subscriptions ~72%
  • One-time IAP ~22%
  • Ads ~6%
Paying users (est.)
105
66K installs · 11.6% active · 1.4% pay
In-App Purchases
  • Sub Subscription tier $0.99/month
  • Sub Subscription tier $144.99/month
Subscription tiers parsed from store description.

App Details

Pulled from Google Play
Current Version
9.17.0
Released
Oct 8, 2015
Last Updated
May 5, 2026
Required OS
7.0
Content Rating
Everyone
Category
Food & Drink
Price
Free
Currency
USD
Developer
Real Plans Inc.

What's new in v9.17.0

We're always working on new features, bug fixes, and performance improvements. Make sure you have the latest version for the best meal planning experience.

Fun Numbers - share these

$0
every second
$0
every minute
$2
every hour
$58
every day
  • ☕ Buys 12 $5 coffees every day
  • ⏱️ Earns the price of a coffee in 7,435 seconds

12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
66K
Reported: 50,000+
Active Users (MAU est.)
8K
11.6% of installs · default benchmark
Rating
4.44 ★
179 reviews
Monetization
Subscription (~$11.98/mo)
IAP: $0.99 - $144.99 per item

Rating Distribution

5★
389
4★
18
3★
0
2★
18
1★
47

Compare Real Plans - Meal Planner or explore similar apps

Food & Drink · Google Play · pick a head-to-head or jump to a leaderboard.

Frequently Asked About Real Plans - Meal Planner

How much money does Real Plans - Meal Planner make on Google Play?
Real Plans - Meal Planner has an estimated Play Store revenue of $1.7K per month (~$20.9K per year, $58 per day) with a likely range of $959 to $2.5K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Real Plans - Meal Planner get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Real Plans - Meal Planner reports 50,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 66K total downloads and 8K monthly active users on Android.
Is Real Plans - Meal Planner a top grossing Android app and what is its Play Store rank?
Real Plans - Meal Planner is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Real Plans - Meal Planner Play Store revenue estimated?
Rev.now estimates Real Plans - Meal Planner Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.99 - $144.99 per item), ad monetization (eCPM × impressions × MAU) and the Food & Drink category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Real Plans - Meal Planner offer on Android?
Real Plans - Meal Planner offers in-app purchases ($0.99 - $144.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Real Plans - Meal Planner Play Store revenue with another Android app?
Yes. Use the free compare tool to compare Real Plans - Meal Planner side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Real Plans - Meal Planner?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Real Plans - Meal Planner. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.