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REV.NOW
Runna: Running Plans & Coach earns about
$380.1K/month
range $209.1K – $551.1K · $4.56M/year
Live data · refreshed every hour
Per Day
$12.7K
$7.0K – $18.4K
Per Week
$88.7K
$48.8K – $128.6K
Per Month
$380.1K
$209.1K – $551.1K
Per Year
$4.56M
$2.51M – $6.61M
Lifetime
$11.40M
$6.27M – $16.53M
Brand revenue
≈ Estimated
Strava - full brand revenue
Annual brand revenue (2024)
$200M/year
App Store / Play Store share
2%
≈ $5M/year of in-app revenue
Off-store revenue (everything else)
$195M/year
98% of total brand revenue
Strava earns about $200M/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Runna: Running Plans & Coach
Auto-generated from this app's real revenue ($380.1K/month · $4.56M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
48/100
Opportunity
5/100
Cloneability
$4
Revenue / install
✓ Features to copy
- subscription paywall (~$48.98/mo) - proven monetization
- in-app purchase tier ladder for upsells
- photo-to-data feature (camera + AI for instant value delivery)
⚡ Improve / fix
- subscription is $48.98/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- camera input
- AI vision API for analysis
- food/exercise database
- daily log + streaks
- subscription paywall
💰 Pricing recommendation
Runna: Running Plans & Coach charges ~$48.98/mo. Competitive entry: $29.39/mo or annual at $176/year (50% off annual is the standard hook).
🔡 App Store title ideas
Pro: AI-Powered Health & FitnessSmart : Health & Fitness Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Runna: Running Plans & Coach for 30 days - here's what I'd do differently"
- "Why Runna: Running Plans & Coach costs $48.98/mo when ours costs $29.39"
- "The health & fitness app Runna: Running Plans & Coach won't tell you these 3 things"
Monetization
Subscription (~$48.98/mo, fitness-sub)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
2.6M installs · 14.4% active · 1.5% pay
Profile: Fitness sub
In-App Purchases
- Sub Subscription tier $19.99/month
- Sub Subscription tier $119.99/month
Subscription tiers parsed from store description.
App Details
Pulled from Google Play- Current Version
- 8.35.0
- Released
- Nov 24, 2021
- Last Updated
- May 7, 2026
- Required OS
- 10
- Content Rating
- Everyone
- Category
- Health & Fitness
- Price
- Free
- Currency
- USD
- Developer
- Strava Inc.
What's new in v8.35.0
Under-the-Hood Enhancements: We’ve made some tweaks behind the scenes for an even better app experience!
Fun Numbers - share these
$0
every second
$9
every minute
$528
every hour
$12.7K
every day
- ☕ Buys 3K $5 coffees every day
- 👨💻 Pays for 25 senior engineer salaries per year
- 🚗 Earns enough for 109 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 34 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Total Installs
2.6M
Reported: 1,000,000+
Active Users (MAU est.)
372K
14.4% of installs · fitness-sub profile benchmark · cumulative-install decay × 0.5
Rating
4.59 ★
638 reviews
Monetization
Subscription (~$48.98/mo, fitness-sub)
IAP: $19.99 - $119.99 per item
Rating Distribution
5★
20K
4★
2K
3★
886
2★
533
1★
1K
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Frequently Asked About Runna: Running Plans & Coach
How much money does Runna: Running Plans & Coach make on Google Play? ⌄
Runna: Running Plans & Coach has an estimated Play Store revenue of $380.1K per month (~$4.56M per year, $12.7K per day) with a likely range of $209.1K to $551.1K. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Runna: Running Plans & Coach get? ⌄
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Runna: Running Plans & Coach reports 1,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 2.6M total downloads and 372K monthly active users on Android.
Is Runna: Running Plans & Coach a top grossing Android app and what is its Play Store rank? ⌄
Runna: Running Plans & Coach is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Runna: Running Plans & Coach Play Store revenue estimated? ⌄
Rev.now estimates Runna: Running Plans & Coach Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($19.99 - $119.99 per item), ad monetization (eCPM × impressions × MAU) and the Health & Fitness category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Runna: Running Plans & Coach offer on Android? ⌄
Runna: Running Plans & Coach offers in-app purchases ($19.99 - $119.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Runna: Running Plans & Coach Play Store revenue with another Android app? ⌄
Yes. Use the free compare tool to compare Runna: Running Plans & Coach side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Runna: Running Plans & Coach? ⌄
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Runna: Running Plans & Coach. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.
