← Check another app
REV.NOW
SCRUFF earns about
$959.3K/month
range $527.6K – $1.39M · $11.51M/year
Live data · refreshed every hour
Per Day
$32.0K
$17.6K – $46.4K
Per Week
$223.8K
$123.1K – $324.6K
Per Month
$959.3K
$527.6K – $1.39M
Per Year
$11.51M
$6.33M – $16.69M
Lifetime
$28.78M
$15.83M – $41.73M
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for SCRUFF
Auto-generated from this app's real revenue ($959.3K/month · $11.51M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
71/100
Opportunity
5/100
Cloneability
$2
Revenue / install
✓ Features to copy
- subscription paywall (~$12.97/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- ★ rating only 3.4 - read /intelligence/reviews/android/scruff/ to mine the top complaints
- subscription is $12.97/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
SCRUFF is at $12.97/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered SocialSmart : Social Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried SCRUFF for 30 days - here's what I'd do differently"
- "Why SCRUFF costs $12.97/mo when ours costs $7.78"
- "The social app SCRUFF won't tell you these 3 things"
Monetization
Subscription (~$12.97/mo, dating)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
12.8M installs · 9.5% active · 4.4% pay
Profile: Dating
In-App Purchases
- Sub Subscription tier $0.99/month
- Sub Subscription tier $169.99/month
Subscription tiers parsed from store description.
App Details
Pulled from Google Play- Current Version
- 8.8.1
- Released
- Jan 22, 2011
- Last Updated
- Apr 27, 2026
- Required OS
- 7.0
- Content Rating
- Mature 17+
- Category
- Social
- Price
- Free
- Currency
- USD
- Developer
- Perry Street Software
What's new in v8.8.1
New Features
- Explore more profiles with Location Search
- New Modern font
- Biometric startup lock
Recent Features
- All-new navigation design for Android 16
- Send your Moments to nearby members
- Redesigned Send screen for Moments
More at: https://www.scruff.com/releasenotes
Fun Numbers - share these
$0
every second
$22
every minute
$1.3K
every hour
$32.0K
every day
- ☕ Buys 6K $5 coffees every day
- 👨💻 Pays for 64 senior engineer salaries per year
- 🚗 Earns enough for 274 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 14 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Total Installs
12.8M
Reported: 10,000,000+
Active Users (MAU est.)
1.2M
9.5% of installs · dating profile benchmark · cumulative-install decay × 0.3
Rating
3.36 ★
10K reviews
Monetization
Subscription (~$12.97/mo, dating)
IAP: $0.99 - $169.99 per item
Rating Distribution
5★
51K
4★
13K
3★
9K
2★
7K
1★
34K
Compare SCRUFF or explore similar apps
Social · Google Play · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About SCRUFF
How much money does SCRUFF make on Google Play? ⌄
SCRUFF has an estimated Play Store revenue of $959.3K per month (~$11.51M per year, $32.0K per day) with a likely range of $527.6K to $1.39M. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does SCRUFF get? ⌄
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). SCRUFF reports 10,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 12.8M total downloads and 1.2M monthly active users on Android.
Is SCRUFF a top grossing Android app and what is its Play Store rank? ⌄
SCRUFF is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is SCRUFF Play Store revenue estimated? ⌄
Rev.now estimates SCRUFF Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.99 - $169.99 per item), ad monetization (eCPM × impressions × MAU) and the Social category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does SCRUFF offer on Android? ⌄
SCRUFF offers in-app purchases ($0.99 - $169.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare SCRUFF Play Store revenue with another Android app? ⌄
Yes. Use the free compare tool to compare SCRUFF side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for SCRUFF? ⌄
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for SCRUFF. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.
