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Sephora - Make-up, Beauty icon

Sephora - Make-up, Beauty Play Store Revenue Estimate

SEPHORA · Shopping

Do your shopping on the Sephora app: have access to over 16,000 makeup, fragrance, beauty brands and much more! Benefit from numerous exclusive promotions, make-up and skincare tutorials on the app. You'll be able to book an appointment wit…

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Sephora - Make-up, Beauty icon
Sephora - Make-up, Beauty earns about
$0/month
range $0 – $0 · $0/year
Live data · refreshed every hour
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Lifetime
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Brand revenue 📰 Reported

Sephora - full brand revenue

Annual brand revenue (2019)
$10.0B/year
Company · Wikipedia (Sephora)
App Store / Play Store share
1%
≈ $0/year of in-app revenue
Off-store revenue (everything else)
$10.0B/year
99% of total brand revenue

Sephora earns about $10.0B/year across the whole brand.

Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.

App store revenue (in-app purchases, subscriptions, ads, paid downloads) Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)

Monetization

No App Store revenue (monetizes off-store)
Revenue mix (estimated)
  • Ads / branded ~100%
Paying users (est.)
~$1.65 ARPU
Per-MAU revenue from category benchmark ($0.30–$3.00/mo)
In-App Purchases
No in-app purchases
Free app, likely ad-supported.

App Details

Pulled from Google Play
Current Version
3.14.42
Last Updated
May 7, 2026
Required OS
10
Content Rating
Everyone
Category
Shopping
Price
Free
Currency
USD
Developer
SEPHORA

Fun Numbers - share these

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12-Month Revenue Trajectory

Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.

JunJulAugSepOctNovDecJanFebMarAprMay
Total Installs
7.7M
Reported: 5,000,000+
Active Users (MAU est.)
671K
8.7% of installs · SHOPPING category benchmark · cumulative-install decay × 0.5
Rating
-
0 reviews
Monetization
No App Store revenue (monetizes off-store)

Rating Distribution

5★
0
4★
0
3★
0
2★
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1★
0

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Frequently Asked About Sephora - Make-up, Beauty

How much money does Sephora - Make-up, Beauty make on Google Play?
Sephora - Make-up, Beauty has an estimated Play Store revenue of $0 per month (~$0 per year, $0 per day) with a likely range of $0 to $0. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Sephora - Make-up, Beauty get?
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Sephora - Make-up, Beauty reports 5,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 7.7M total downloads and 671K monthly active users on Android.
Is Sephora - Make-up, Beauty a top grossing Android app and what is its Play Store rank?
Sephora - Make-up, Beauty is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Sephora - Make-up, Beauty Play Store revenue estimated?
Rev.now estimates Sephora - Make-up, Beauty Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges (shown on the Play listing when available), ad monetization (eCPM × impressions × MAU) and the Shopping category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Sephora - Make-up, Beauty offer on Android?
Sephora - Make-up, Beauty currently shows no in-app purchases or subscription pricing on the public Google Play listing. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Sephora - Make-up, Beauty Play Store revenue with another Android app?
Yes. Use the free compare tool to compare Sephora - Make-up, Beauty side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Sephora - Make-up, Beauty?
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Sephora - Make-up, Beauty. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.